Kaveri in fresh programme initiative

(Posted on 16 May, 7:00 pm)

Asianet Kaveri, the Kannada language channel which has been struggling to make its presence felt ever since its launch in June 2000, is lining up a number of serials, comedy shows, tele-films, talk shows and game shows in the coming month to shore up its fortunes.

Kaveri also plans to introduce a mega contest (Monday to Friday) to viewers shortly. The viewer will be able to call a given telephone number and the results will be announced on the same day while the 10 PM programme is on air.

Kaveri will be introducing state-of-the-art technology so as to guarantee quality in transmission and programming, a company release states. Kaveri is also roping in icons of the entertainment industry who will be at the helm of affairs, the release adds.

And in another effort to raise the profile of the channel, the first EXO Asianet Kaveri Film Award's 2001 was held on Sunday at the Koramangala Indoor Stadium in Bangalore in the presence of popular personalities from the Kannada Film Industry. The nominations were selected from the viewers through a poll form published in various newspapers and among cable operators.

"Kaveri needs some dedicated nurturing because the market out there is still untapped and I see it as a challenge," Asianet COO Mohan Nair had said in February when queried about his plans for the channel.

Kaveri is a 50:50 joint venture between Asianet and Zee Telefilms. data.

 

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