Television

SABe TV in month-long programme push

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/28/Untitled-1_10.jpg?itok=zu0RgJol

SABe TV, promoted by the Adhikari brothers, is planning a major programming push timed to kick off 14 May. Film heroine Karisma Kapoor will be promoting the Hindi entertainment channel as its brand ambassador.

SABe TV, which claims it holds the number four spot in the Hindi channel stakes after Star Plus, Zee TV and Sony Entertainment Television, is hoping its new initiative will raise a serious challenge to the Big Three.

And how is it going about it? Appointment viewing is what all the channels are looking for and SABe TV hopes to drive home (a car is just one of the prizes to be won) to the viewer that there are rewards in tuning in to the channel. To add to this, there are also a number of new shows that the channel is introducing.

Questions relating to the programmes on air will be asked at the end of each show to which viewers will have to send in their answers. The fix is that the questions will relate to what transpired during the episode that just aired and will not be general questions. Therefore to win anything participants will have to watch the programmes in full.

A month of regular watching will get the viewers familiar enough with the plot lines of the shows on air to make them want to continue watching them is the premise SABe TV appears to be working on.

There are a whole host of prizes to be won during the promotion. The bumper prize will be an apartment in Mumbai. The other big prizes include a luxury car, an all expenses paid foreign trip for two families and a diamond set. Raj Travels is sponsoring the trips and the diamonds are from Sparkle. Adhikari says talks are still on for a sponsor for the apartment as well as the car but whether it comes through or not these prizes will definitely be handed over to the winners.

Apart from the main prizes, other prizes include a week's stay at the Holiday Inn in Goa, and various home appliances which will be given away on a daily basis during the on air event period which is 14 May to 10 June.

Keeping with the theme of the more you watch the more you win, it will be the participants with the maximum number of correct entries who will be in line to take home the big prize, Adhikari points out.

NEW PROGRAMMES: A drama serial Dulhan produced by Rakhee Tandon and directed by Ravi Kemu will go on air from 17 May slotted at 8:30 PM every Thursday. Dulhan is about a contractual marriage and raises critical questions about the institution of marriage, according to a company release.

Whole new episodes of the fantasy and costume drama Alif Laila, based on the Arabian Nights, will go on air from 21 May at 7:30 PM and will be telecast Monday to Friday. Sagar Arts have been commissioned to produce 786 new episodes, which have never been shown before on any television network.

Two mega historicals - Satyavadi Raja Harishchandra and Sati Savitri have already started on SabeTV from 6 May airing every Sunday between 11 am and 12 noon.

To round of the list, the channel plans to introduce two new daily dramas by the end of June. It is also in the middle of conceptualising a new genre of programmes (Adhikari said he didn't want to reveal anything about what it involved at the moment) which will be launched some time in the second half of the year.

SABe TV's effort is to increase viewer recognition of what the channel has to offer. And what effect the new programming push will have on TRPs will be closely watched.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/BARC_1%20%281%29.jpg?itok=4rZPuncb
Star Plus & Sony Pal continue to dominate GEC market

In week 11 of Broadcast Audience Research Council (BARC) India data, Star Plus continued to led both the market Urban and (U+R). Sony Pal maintained its leadership position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/SWAMI.jpg?itok=RVOfsNYz
Depute law officer to probe NDTV tax case, Swamy urges FM

Rajya Sabha MP Subramanian Swamy has recommended through his Twitter handle that the finance ministry should field a Law Officer with the integrity to challenge NDTV's income tax case of Rs.525 cr failing which it would have to face protest by him (Swamy.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Shots-Fired%20%281%29_0.jpg?itok=Mdip66Cr
'Shots Fired' starring Hunt to debut on Star World Premiere HD

Star World Premiere HD turns up the drama this month with the gripping limited TV series ‘ Shots Fired’ that will exclusively air on the channel every Saturday, 10pm starting 25 March.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/master%20%281%29.jpg?itok=G0-nG5vY
Barbie reaffirms ‘You can be anything’ with MasterChef on Star World

Barbie’s message of You Can Be Anything is going to spread far and wide, reaching out to moms and kids, with Barbie’s latest association as the presenting sponsor for popular TV series – MasterChef U.S. Junior season 5 that will air every Sunday at 9pm on Star World and Star World HD.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/ndtv%20%281%29.jpg?itok=_sClALIX
NDTV back with 'Get The Look' with Ambika Anand

One of India’s premier lifestyle channel, NDTV Good Times, is back with its fashion makeover series ‘Get The Look’ with Ambika Anand. The longest running fashion makeover show on Indian television is donning a whole new avatar this season, as it celebrates Cutting Edge Indian Style by exploring...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/roy%20%281%29.jpg?itok=__3FJj_i
NDTV India ban reversal: Centre wants apology, counsel seeks time from SC

The Central Government on Friday told the Supreme Court that the one-day blackout order against New Delhi Television Ltd (NDTV) India will be reversed only when the channel offers an apology for its coverage of the Pathankot militant attack on 2 January last year.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/raghav-bahl%20%281%29.jpg?itok=5kSEgS_c
Raghav Bahl favours 'reverse mentoring' in media, awaits licence to start channel

Senior media professional Raghav Bahl believes senior editors need to encourage the thoughts of young journalists as "their perspective towards news is different and connected to the new-age digital readers."

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Sidhu%20and%20Prasana%20Krishnan.jpg?itok=Fa3HzH4E
IPL: Sony will have Telugu, Tamil & Bengali feeds, non-committal on Sidhu

MUMBAI: Sony Pictures Networks India is planning to inject adrenaline into the 10th season of the annual cricket fever beginning 5 April. Having over 361 million viewers glued to the screens during the last season, Sony network will continue to have Telugu feed for this year’s edition as well. The...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/greenhouse-key_0.jpg?itok=_tVCfSqC
Keshet & Ananey bring teen & kids series to India

NEW DELHI: Global production and distribution powerhouse Keshet International (KI) and Ananey Communications Group have partnered to bring teens', tweens’ and kids’ series to the global market in KI’s first foray into the genre.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories