Television

SABe TV in month-long programme push

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/28/Untitled-1_10.jpg?itok=zu0RgJol

SABe TV, promoted by the Adhikari brothers, is planning a major programming push timed to kick off 14 May. Film heroine Karisma Kapoor will be promoting the Hindi entertainment channel as its brand ambassador.

SABe TV, which claims it holds the number four spot in the Hindi channel stakes after Star Plus, Zee TV and Sony Entertainment Television, is hoping its new initiative will raise a serious challenge to the Big Three.

And how is it going about it? Appointment viewing is what all the channels are looking for and SABe TV hopes to drive home (a car is just one of the prizes to be won) to the viewer that there are rewards in tuning in to the channel. To add to this, there are also a number of new shows that the channel is introducing.

Questions relating to the programmes on air will be asked at the end of each show to which viewers will have to send in their answers. The fix is that the questions will relate to what transpired during the episode that just aired and will not be general questions. Therefore to win anything participants will have to watch the programmes in full.

A month of regular watching will get the viewers familiar enough with the plot lines of the shows on air to make them want to continue watching them is the premise SABe TV appears to be working on.

There are a whole host of prizes to be won during the promotion. The bumper prize will be an apartment in Mumbai. The other big prizes include a luxury car, an all expenses paid foreign trip for two families and a diamond set. Raj Travels is sponsoring the trips and the diamonds are from Sparkle. Adhikari says talks are still on for a sponsor for the apartment as well as the car but whether it comes through or not these prizes will definitely be handed over to the winners.

Apart from the main prizes, other prizes include a week's stay at the Holiday Inn in Goa, and various home appliances which will be given away on a daily basis during the on air event period which is 14 May to 10 June.

Keeping with the theme of the more you watch the more you win, it will be the participants with the maximum number of correct entries who will be in line to take home the big prize, Adhikari points out.

NEW PROGRAMMES: A drama serial Dulhan produced by Rakhee Tandon and directed by Ravi Kemu will go on air from 17 May slotted at 8:30 PM every Thursday. Dulhan is about a contractual marriage and raises critical questions about the institution of marriage, according to a company release.

Whole new episodes of the fantasy and costume drama Alif Laila, based on the Arabian Nights, will go on air from 21 May at 7:30 PM and will be telecast Monday to Friday. Sagar Arts have been commissioned to produce 786 new episodes, which have never been shown before on any television network.

Two mega historicals - Satyavadi Raja Harishchandra and Sati Savitri have already started on SabeTV from 6 May airing every Sunday between 11 am and 12 noon.

To round of the list, the channel plans to introduce two new daily dramas by the end of June. It is also in the middle of conceptualising a new genre of programmes (Adhikari said he didn't want to reveal anything about what it involved at the moment) which will be launched some time in the second half of the year.

SABe TV's effort is to increase viewer recognition of what the channel has to offer. And what effect the new programming push will have on TRPs will be closely watched.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/pkl.jpg?itok=trzJ5PPB
PKL Day 2: Category B players cross 5-mn mark with Suraj Desai for Rs 5.25 mn

With the results of day one, Nitin Tomar had emerged with the highest bid of Rs 9.3 million in the PKL auctions.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/English-news-genre.jpg?itok=ovZXVnHY
English news genre grows only 10% in Chrome week 20

MUMBAI: In week 20, the English movies emerged as the number one genre in six metros with a growth of 34.4 per cent opportunity to see (OTS), according to market researcher Chrome Data Analytics. Movies Now led the section with 48.8 per cent OTS.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/Prabal-Pratap-Singh.jpg?itok=fzU1zkDA
Programming revamp benefitted News18 India, says editorial head

MUMBAI: Hindi news channel News18 India, which undertook a revamp of its programming strategy few months back focusing on exclusive reports largely based on sting ops, has claimed that the plan is working as its ratings and viewership have increased.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/pro-kabaddi.jpg?itok=6qEFFF8S
Top notch Pro Kabaddi League auction commences; top player bid Rs 93 lakh

MUMBAI: India’s second most watched sports league – Pro Kabaddi League (PKL) – has begun the countdown to its fifth season. With Vivo fixed as the title sponsor for the next five seasons, the player auction got underway on 22 May and will end on 23 May. The 12 teams began bidding for players...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/modi.jpg?itok=ESOxR2va
Mann ki Baat gains popularity among NRIs, CMs to emulate idea

Even as the 32nd instalment of ‘Mann Ki Baat’ by Prime Minister Narendra Modi is slated for next Sunday, it is being emulated soon by some Chief Ministers who are commencing similar broadcasts.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/sajan_0.jpg?itok=iT_PurNQ
New series on Sony Sab on how one innocuous lie can lead to trouble

A new series on Sony Sab. Sajjan Re Phir Jhooth Mat Bolo is a story of how an innocuous lie leads to a mountain of lies as the protagonist cannot risk telling the truth for the fear of losing his love.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/promax_0.jpg?itok=T5Qr4GAY
MTV gets 10 of the total haul of 18 PromaxBDA awards by Viacom18

Viacom 18 Media has bagged 18 awards across categories at the recently concluded PromaxBDA India 2017 Awards, all the awards going to those conceptualized and produced in-house.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/vh1.jpg?itok=tDZt_-aC
Vh1 partners with Vivo brings the 2017 Billboard awards to India

Vh1 is all set to air the much-awaited 2017 Billboard Music Awards presented by Vivo Camera & Music.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/aditya.jpg?itok=PfNLpQYt
Epic to reposition as an infotainment channel; Sehwag show announced

It’s making an epic shift. Epic TV which saw the departure of its CEO Mahesh Samat for Disney last year, is now positioning itself as an infotainment channel, broadening its programming from just mythology and history and adding a wide array of original content across various genres.

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories