Sweet music for 'etc'

The Seven of the top 10 programmes among the music based channels are blaring from the stables of etc, a company press release said on Thursday.

According to INTAM reports for the period 19 February to 25 February in all India 4+ Cable & Satellite (C&S) homes, the shows of etc have superior channel share compared to other music based channels. Bhakti Sangeet - a compilation of religious songs - on etc tops the table with a channel share of 1.45. Bhakti Sangeet is telecast every day at 7.30 am.

Rounding up the top 5 are another four etc programs - Mix Masala, Bhakti Sudha, Bollywood Bazaar and Pop Unlimited, the release says. MTV's Cinemascope comes at No. 6. This is followed by Once More (etc), Geet Gata Chal (etc), Just request (B4U) and Baar Baar Dekho (MTV), it further adds.

In 15-minute day-part reach category etc's reach is 5.62, followed by MTV (4.7), B4U (3.21), Channel [V] (2.88) and ZEE Music (2.7), the release goes on to say.

Talking about etc's lead, Pradeep Dixit, CEO etc says: "The recent figures of INTAM prove the fact that whether it is film music, pop numbers or religious songs, it's pure unadulterated music that has more takers than mindless shows with VeeJays babbling about everything but the music. Bhakti Sudha and Mix Masala - the top grossers are music compilation of sensible and good music."

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