Two-day
Ficci Frames 2001 convention kicks off today
(Posted on 30 March, 12:30 am)
India's most significant global convention of the entertainment
industry, Ficci Frames 2001, organised by the Federation of Indian
Chambers of Commerce and Industry, begins today at Hotel Regent,
in Mumbai's western suburb of Bandra.
The two-day event will see major players from the entertainment
industry, right from business leaders, representatives of the
government's decision making bodies, stars, broadcasters, cable
TV industry, and the advertising sectors out in force. They will
be participating in the discussions, and workshops at the convention.
Its main idea: converge cinema, television, audio, cable, together
and focus to bring about an upgradation of quality, content and
professional management of the entertainment industry, similar
to that seen in Hollywood.
Nearly 116 representatives of the various segments of entertainment
from all over India will be present. Among those attending: Sushma
Swaraj, union minister for information and broadcasting, Pawan
Chopra, secretary, ministry of I&B, Anil Baijal, CEO Prasar Bharati;
V Chandrasekaran, chairman and CEO Pentamedia Graphics Ltd; Amit
Khanna, CEO Reliance Entertainment; Markand Adhikari, vice-chairman
and managing director SABe TV; Shabana Azmi, MP; Ronnie Screwvala,
chairman and MD UTV; Lalit Modi of Modi Entertainment; director
Shyam Benegal, and film stars Amitabh Bachchan and Shah Rukh Khan.
Top-notch representatives of the entertainment world will also
speak on issues and hold discussion panels. For instance Discovery
chief Kiran Karnik, SET's Kunal Dasgupta, Bhuvan Lall, executive
director IBF will be speaking on the regulatory framework of broadcasting.
Munesh Khanna, country had, corporate finance, Arthur Anderson,
will make a presentation on the present status and future of the
entertainment industry. Bonds contracts, insurance, and debt financing
in the entertainment industry will also be brought up for discussion.
A lot is being promised, right from a glimpse into the business
of story telling by Mahesh Bhatt to the art of content creation
by Ekta Kapoor, creative head of Balaji Telefilms. Meanwhile,
Ravina Raj Kohli, CEO HFCL Nine Broadcasting, will be talking
on the business of commissioning programmes by TV networks and
distinguished movie-maker Ramesh Sippy will speak on the relevance
of big screen entertainment for the small screen.
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