Star Plus' two hit soaps mop up top 8 slots on ratings charts: TAM data

(Posted on 6 June 2001, 4:00 pm)

Star Plus continues to reign supreme on the TRP charts. The top eight slots across all satellite channels belong to it, a company release states, quoting the latest AC Nielsen TAM ratings for the week ending 27 May.

Looking at the TAM ratings as a whole, Star Plus has reached an all time high with 37 programmes in the top 50. Star Plus' 24-hour share is 9.9 per cent - the highest ever, the release states.

And it is Star Plus' two superhit soaps, Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Ki which have carved out the top eight positions. Positions 1 to 4 have been taken by Kyunki... with the Thursday 24 May episode being the highest with a 14.7 per cent viewership. For Kahaani... the Tuesday 22 May episode had the highest viewership coming in at 5 with a 10.9 TRP rating. Both series air four days a week Monday through to Thursday.

So overbearing is the soap saga that this genre of programmes cater for 10 of the top 11 programmes on the list. The only relief (for some of us at least) being Sony Entertainment Television's dance-based show Boogie-Woogie at 10 with a 5.5 TRP rating. At 9 is Sony's Heena (6.2) while 11 is taken by Zee TV's Koshish Ek Aashaa (5.4).

The Amitabh Bachchan hosted gameshow Kaun Banega Crorepati (KBC), which now airs thrice weekdays, has not yet slipped completely off the top 10 reckoning. Numbers 12, 13 and 14 belong to it. Interestingly, KBC Junior, which initially was even more popular than the regular KBC, has slipped to 22 on the charts.

Star Plus' shares for 12:30 PM to 2:59 PM (afternoon band) jumped to 32 per cent. The programmes doing well in the afternoon are Shagun (3.4) and Sanskruti (3.2), among others. Sonpari, produced by Neena Gupta, is also among the top 20 programmes with a TVR of 4.5, the release adds.

The data is culled from surveys done in the nine major cities - Bangalore, Calcutta, Chennai, Cochin, Delhi, Hyderabad, Ahmedabad, Kanpur and Mumbai. The data falls under 4+, ABC category for all cable and satellite homes, covering a population of 20,071,000.

 

Click for more Headlines