Inhouse Productions' COO looks to expand programme genres

InHouse Productions - better known for its big budget large format shows - will be getting down to producing more of the regular bread and butter serials and soaps, Uday Sinhwala, recently appointed chief operating officer (COO), says.

Sinhwala joined the Sudhesh 'Mani' Iyer-promoted InHouse three weeks ago from Nimbus Communications. Sinhwala comes to InHouse after more than seven years of working with Nimbus promoter Harish Thawani in various capacities, the last being as COO.

"Yes InHouse is very much into lavishly mounted big budget shows but we need to expand the genres of programming that we cover. I will be paying more attention now to family serials and such," Sinhwala says. (Another entrant to the burgeoning ranks of the soap producers?).

"We will be targeting more channels with a deeper focus on TV and ad films so that we become a well rounded and complete production house," Sinhwala says.

Well known shows that InHouse has produced are Sony Entertainment Television's gameshow Jeeto Chappar Phaad Ke and talk show Movers and Shakers. Inhouse also produces serials for Marathi language channel Alpha Marathi, among others.

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