Star-backed private FM station Radio City launching 3 July

The first anniversary of Star India’s flagship channel Star Plus becoming a 24-hour Hindi channel - 3 July - has been chosen as the kick-off date India's first private FM radio station, Radio City.

Star India CEO Peter Mukerjea confirmed this on the sidelines of a press conference at south Mumbai's Taj Mahal Hotel celebrating his team's achievements in taking Star to the top of the satellite television heap.

With Radio City's scheduled launch in Bangalore, capital of the southern Indian state of Karnataka, Star completes all but one part of its "grand vision to become a multimedia company into radio, Internet partnerships, cable partnerships and films." Film production now remains the only activity that Star is not currently involved with.

Mukerjea is gung ho about the prospects of FM in India and says: "Radio will expand the market significantly. We expect a whole new set of advertisers to enter the field once FM really takes off."

"I have always been positive about radio," Mukerjea said, pointing out that in India only 1 per cent of the ad pie went to radio while abroad it was 10-12 per cent. This was what was waiting to be tapped, he said.

Queried on Star's stake in Radio City, Mukerjea said content, ad sales and marketing support was its responsibility. The PK Mittal-promoted Music Broadcast Pvt Ltd (MBPL) is the licence holder for the new radio station while the operational part is reportedly with Digiwave, a 50:50 JV between Star and the Ispat group.

The radio station was initially christened Radio 1 but the Mumbai-based Mid-Day publishing group raised objections as it held the rights to the name, after which Star plumped for Radio City.

Latest Reads
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 103.6 million for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 236.8 million for the...

Television TV Channels GECs
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction
Sony Six rakes in ad rev from BBL despite slow start

MUMBAI: The second most popular domestic T20 cricket tournament in the world after Indian Premier League (IPL) is Australia’s Big Bash League (BBL). The Cricket Australia rights, which were with Star India from 2011-12 to 2016-17, have now been acquired by Sony Pictures Network (SPN) India for the...

Television TV Channels Sports
Star India gets aggressive with global programme syndication sales

MUMBAI: Leading Indian media and entertainment major Star India is quite confident that its new catalogue of historical dramas and contemporary soaps and series will gain traction as it continues with its international syndication drive.

Television TV Channels GECs
Season 8 of the drama-packed reality cooking series, MasterChef U.S. premieres on Star World

Viewers are in for a delectable treat as world renowned celebrity Chef Gordon Ramsay returns to the small screen along with celebrated American chef and television personality Aaron Sanchez and chef, author and television personality Christina Tosi in the latest season of MasterChef U.S. that will...

Television TV Channels English Entertainment
Star and BCCI pull out all stops to make the VIVO IPL 2018 Retention event - an unprecedented success

The VIVO IPL 2018 Retention event, broadcast for the first time in its 10-year history, had cricket lovers riveted across television sets and mobile devices and set social media abuzz with mentions and conversations that came close to rivalling those of full-fledged T20 India matches.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories