Nine Gold orders shutdown of DD Metro division

HFCL-Nine Broadcasting India Ltd (HNBIL) today closed the chapter on what has been an acrimonious relationship and declared it would not bid for the prime time slot on national broadcaster Doordarshan's Metro channel "due to the unrealistic non-financial terms of the contractual arrangements proposed by DD."

The statement put the lid on speculation that Nine Broadcasting might make a fresh pitch for prime time slots on DD Metro after the failure of Prasar Bharati's efforts to attract bids. This is in spite of reports that the pubcaster would be calling for fresh bids without the requirement of a minimum floor price.

The company announced that the television business of HNBIL on Metro would cease to exist from 10 September 2001. After that date, HNBIL will downsize its operations and a core team will remain to explore further opportunities but the company itself is not shutting down, an official release said. However, all the staff related to the DD Metro business have been told to look for jobs elsewhere.

The statement said HNBIL was still interested in the partnership with DD Metro but only if DD was willing to deal with HNBIL on realistic terms.

The statement called the tender for DD Metro slots as unrealistic because:

1) New media and Internet rights to belong to DD.

2) The hold back clause for the re-runs of programmes for one year after the play out of the final episode could date programmes by more than two years before replay thereby reducing their value

3) The rigid FCT allocation, the fact that DD, without any financial consideration will use the programmes on DD World thus reducing the value of any international sale for the shows.

4) And most of all, the clause that DD reserves the right to terminate the contract without notice and without ascribing any reason to the company on-air makes it a pointless contract.

Listing the channel's successes in the nine months it had been on air, the statement said Nine Gold had:

* Increased the viewership base on DD Metro from 15.6 million to 25.6 million (7-10 pm).

* The time spent by viewers for the 7-10 pm block increased by 89%.

* Ratings have increased by 200% and revenue has increased significantly.

* Viewership in C&S homes has quadrupled.

And the options available to HFCL Nine Broadcasting CEO Ravina Raj Kohli ?

Film production for one (seems to be a popular theme with both broadcasters - Zee, Sony - and content providers - UTV, Balaji Telefilms) and then there is its subsidiary Nine Entertainment which could become a full fledged content provider.

One thing that HFCL Nine will have to write off with the closure of its Metro operations is what industry sources estimate to be Rs 1,500 million in accumulated losses built up over the last nine months.

Latest Reads
The art of storytelling hasn't ever changed: Oggy creator Marc du Pontavice

MUMBAI: Since its launch, Oggy and the Cockroaches has generated fan after fan in various parts of the world. Furthermore, the slapstick French animated series has found a sweet spot in Indian kids.

Television TV Channels Kids
Rahul Sarangi - Greymatter Entertainment @ Mip Formats

Mumbai, April 6, 2018: Co-founder & Director, Rahul Sarangi is the First Indian invited to be on the panel of Spot the Talent (Formats) @ MIP Formats – 7th April & 8th April 2018 at the Palais des Festivals et des Congres de Cannes in Cannes, France. Rahul will be a panelist amongst...

Television Production House Fiction
IPL 11 catapults Star Sports 1 Hindi to second place in across genres

BENGALURU: The eleventh edition of the Indian Premier League (IPL) 11 began on Saturday, 7 April 2018, the first day of Broadcast Audience Research Council of India (BARC) week 15 of 2018. As has become a norm, the league poaches eyeballs from all other genres in the country on weekdays during...

Television TV Channels Viewership
Zoom partners Myntra, expects 40% top line growth in 2018

MUMBAI: Zoom, the entertainment channel from the Times stable, is bridging the gap between the television and online mediums. In order to maximise its reach using three staple diets of Indians- fashion, Bollywood and entertainment-it has partnered online fashion and lifestyle company, Myntra, to...

Television TV Channels Music and Youth
CNBC Bajar honours reality maestros from Gujarat at 'CNBC Bajar Real Estate Awards 2018'

Ahmedabad, 19th April 2018: India’s leading Hindi news channel - CNBC Bajar hosted Real Estate Awards - Gujarat’s most credible and authoritative awards in the Real Estate industry. The 2018 edition of the awards felicitated builders, architects and contractors across Gujarat, who have carved a...

Television TV Channels News Broadcasting
PromaxBDA & India Radio Forum Onboard Moe's Art As 'Communication Partner'

Mumbai & Delhi, 18th April March: PromaxBDA India and India Radio Forum Awards 2018 - the two prestigious platforms that honour excellence in marketing and design, on television and in the radio industry respectively, have partnered with Moe’s Art - a multi-faceted communications firm with...

Television TV Channels Music and Youth
Vishnu Athreya elevated to SVP programming at Cartoon Network

MUMBAI: There’s good news for Vishnu Athreya’s fans amidst Indian animation studios. The man who gave a fillip to domestic animation production, when he ran Indian programming at Cartoon Network (CN), has got a promotion in Atlanta. Athreya has been promoted to senior vice president programming at...

Television TV Channels People
Republic TV continues to lead as English news genre ratings drop

BENGALURU: Arnab Goswami-headed Indian English news channel Republic TV has continued an uninterrupted lead of the genre since its launch in May 2017. Republic TV led the genre with 0.553 million weekly impressions in week 15 of 2018 (Saturday, 7 April 2018 to Friday, 13 April 2018) according to...

Television TV Channels Viewership
Zee Anmol leads Hindi GEC (U+R) in BARC week 15

MUMBAI: Zee Anmol emerged as the leader, dethroning Star Bharat in the Hindi GEC (U+R) region according to Broadcast Audience Research Council (BARC) all India data for week 15 of 2018. Star Plus and Colors swapped their second and third positions this week as compared to the previous week in the...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories