Zee Bags three RAPA Awards
(Posted on 18 June 2001, 9:00 pm)
Zee TV has won three awards in the TV Programmes category
at the 26th RAPA awards (Radio & TV Advertising Practitioners'
Association of India) held on 8 June 2001 in Mumbai.
The awards were received by Zee TV vice-president marketing
Partha Sinha who says: "These awards are especially important
for Zee in this highly competetive environment as they reiterate
the channel's efforts to offer the best to its audience. We are
proud to get this recognition from an organisation which consists
of some of the leading luminaries from the media and advertising
fraternity."
The award winning Zee TV programmes in the various categories
are:
Koshish-Ek Asha (the best Hindi soap opera,) which is the
story of the valiant attempts of an Indian woman to fight powers,
that are more powerful than her and emerge victorious.
Dastak (the best Hindi non-fiction programme) which
seeks an insight into certain social issues that still fall in
the category of social taboos like rape, child abuse, police brutality,
AIDS, sale of human organs and so on. The show features a unique
'dial-a-help' service for which the programme has tied up with
NGO's like HelpAge India, Cry, Prayan and others.
Zee Talkies (the best Hindi film magazine) deals with
current issues and happenings in the film and music world. The
show features candid interviews with stars and other professionals
in the show business.
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