TV18 bids to push programming on other channels, new show on Star launching in July

The Raghav Bahl-promoted Television Eighteen India Ltd, a television software producer and broadcaster which holds 49 per cent stake in CNBC India, has just signed a deal with Star India to produce an entertainment based programme for the channel.

The signing of the show, whose name is still under wraps, marks a fresh phase in the programming thrust of TV18, according to Haresh Chawla, CNBC India CEO. TV18 would now be looking at increasing the number of such shows across channels, Chawla said. While not being entirely invisible outside the CNBC India channel, TV18's presence has been low key for the last five months or so. This was because all available resources for content development were being mopped up by the 24-hour business channel, company officials say. Currently, CNBC India airs an average of 11 hours of India-centric programming a day, all of which is produced by TV18.

The new show is essentially a talent search for people across the whole spectrum of the arts, company officials say. The show, whose name the officials didn't want revealed, is scheduled to launch in July and will be a return of sorts for TV 18 to Star. In fact the company shot into prominence with The India Show (later the Amul India Show) on Star Plus in 1993. India Show went on to become the longest running series on Indian satellite television and won the Asia TV Awards for two years running. Talks are on for two more serials for which pilots have been done, officials say.

While the focus at present was on the Star projects, pitches were also being made to Sony and Zee, company officials said. Sony had expressed interest in a few serial concepts but these were still at the discussion stage, the officials said.

Currently TV18 has two programmes airing on Channel V - Late Night V and Very V - available to viewers in the UK on the BSkyB Network.

Latest Reads
LIVE Coverage of Tour De France on DSPORT this year

LIVE Coverage of Tour De France on DSPORT this year

Television TV Channels Sports
Business news most benefited genre in Chrome DM week 24

With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media...

Television TV Channels Viewership
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons...

Television TV Channels GECs
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories