B4U Entertainment set to morph into movie channel; targets November encryption

Just under 11 months after the channel was launched on 3 September 2000, B4U Entertainment is all set for a major makeover. The final touches are being put in place that well metamorphose it into a movie channel.

Official sources within the channel say viewers will be served a diet of four to five movies a day with the remainder being given over to film-based programming. What is getting the go-bye is the band on the channel devoted to soaps and serials.

CEO Ravi Gupta and his team are now looking to focus on leveraging what is the B4U's main strength - its library of movies (over 2,000 films) that it holds the rights to.

The B4U management has also set a November target to fully encrypt the channel. However, sister channel B4U Music will remain free-to-air a la MTV, the sources have confirmed.

The B4U Network is promoted by steel magnate L M Mittal, Kishore Lulla and Gokul Binani, all based in the UK. Lulla is also the promoter of Eros International Ltd, the largest overseas film distributor and the first to take Hindi movies to the UK and the US.

Will the channel's name also change? What exactly does the transformation of B4U Entertainment into a movie channel entail? Watch this space.

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