Television

The DD Metro prime time imbroglio; Adhikari lashes out

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/17/Untitled-1_52.jpg?itok=377UNwN0

Prasar Bharati acting CEO Anil Baijal surely must be in a dilemma. His plan to not continue with existing DD Metro partner HFCL-Nine and instead go in for open bidding has backfired if one goes by the kind of offers made to pocket the 8 to 10 pm prime time slot on the network. Rs 180 million by Sri Adhikari Brothers as against the Rs 1,210 (though for a larger programming time block) offered by HFCL Nine is obviously something that will not please either Aunty Sushma or the PMO.

So it's no surprise that noises have emanated from within Mandi House that the bids are not acceptable as the offers are too low. No official notice has been sent to the bidders on what it intends to do. 

According to industry sources, HFCL Nine CEO Ravina Raj Kohli has been in closed door meetings with I&B minister Sushma Swaraj to try and sort out the issue and win back the slot for her company.

In the meanwhile, the bidders, Shri Adhikari Brothers, Prachar Communication's, and PNC are standing aside watching the developments. 

"No official notice has come our way as yet," says Shri Adhikari vice-chairman Markand Adhikari. "Only after that reaches us will we decide our course of action."

Adhikari is angry about the government rethinking on its tendering process and the behind-the-scenes jostling that is taking place. "Nobody stopped anyone from bidding," he says. "Those who have not bid have no right to make an offer after the bids have been opened. It will amount to a foul practice and bad example if this is done. It will not be acceptable." 

Adhikari also dismisses the allegation that a cartel was formed by the bidders to keep the offer price for DD Metro low. "There is no question of cartelisation," he says. "We are competing with each other for the slots and don't forget there is no concept of unity in the production industry." 

He is quick to point out that the Prasar Bharati will have to accept the bids on the principle of business ethics. 

"The facts are that they tendered the DD Metro slot without any floor price. Now they cannot complain that the bids are too low," he points out.

Adhikari is also livid about the fact that HFCL-Nine did not put in its bid and now it is trying to make a play for DD Metro. "Why did they not bid?" he asks. 

To which an official spokesperson of HFCL-Nine responds: "The terms and conditions were not acceptable and commercially viable."

The Shri Adhikari Brothers bid was of Rs 90 million for each hour. Another outfit Prachar Communications bid for the 7-8 pm and 10-11 pm slots with offers of Rs 10 million and Rs 50 million. Prachar's bid was for Rs 105 million for the 8-10 pm slot. The third contender, Pritish Nandy Communications, made a bid for only one hour from 8-9 pm with an offer of just Rs 10 million. 

Including Prachar's bid, the total DD can expect from the 7-11 pm slot is Rs 240 million, one-fifth of what HFCL-Nine had paid last year. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sunny-leoae.jpg?itok=3SZqrF40
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sm.jpg?itok=gUhILkq8
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sony-bbc_1.jpg?itok=mQuiQxIO
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/bbc_0.jpg?itok=jTEnctw5
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/shemaroo.jpg?itok=JLK5kQw2
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/mur.jpg?itok=Hql64_2L
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/uday_0.jpg?itok=t8VAurqw
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/bob.jpg?itok=zPgBgsME
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/mania.jpg?itok=Jb64uy53
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories