Sabe TV's 'Office Office' to join daily brigade

Office Office, the leading weekly sitcom from the Sabe TV stable, is all set to become a daily. According to Sri Adhikari Brothers Television Network Ltd (SABTNL) vice-chairman Markand Adhikari, nothing definite has been decided about the frequency of the show.

"It could be three to four times a week," Adhikari says. "But the days have not been pinpointed yet." However, information from within the network indicate a tentative schedule has already been drawn up. The show is likely to be aired thrice a week Mondays through to Wednesday at 8:00 PM

"The official material will be sent out to potential advertisers very shortly," Adhikari says. Among the sponsors who have so far been backing the show are Kodak , Cello, and Nirma.

Adhikari says that the show is being extended because once a week shows get lost in the crowd of dailies. "We want to further develop the audience that Office Office has and make it a habit for them," he says. "Making it a daily can go a long way in furthering our aim."

He adds that efforts are being put in took to keep the storyline strong enough to retain viewers' interest. "It is not a dishum dishum (lots of fighting) show," he says. "It is a show with certain production values and Eagle Video, the producers, are taking care to retain that flavour."

Adhikari added that the move to change the show over to a daily was just one of a basket of efforts which were being worked out to strengthen the channel.

If the show works, it will be an office coup for Sabe TV.

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