IBF panel hopes to standardise TV ratings system

(Posted on 5 January 6:00 pm)

The Indian Broadcasting Federation (IBF), which has representation from all major channels, is setting up a committee to review the television rating systems in India.

Presently, there are no uniform guidelines wherein agencies can rate programmes on various channels.

"The IBF is putting together a technical committee to prescribe the technical specifications for a rating system which would be valid for India," the Financial Express quoted Bhuvan Lall, executive director, IBF, as saying.

The IBF has 29 members, including representatives of Doordarshan, Star, Zee, Sony, Discovery, TV Today, Sahara, ESPN, BBC, UTV, Enadu, Sabe and Sun TV, among others.

The review committee, which is expected to present a final report in the next three to four months will have representatives from all major broadcasters/TV channels, Lall said.

After the committee finalises its report, independent rating agencies that broadcasters subscribe to will have to conform to the guidelines in the report, according to Lall. The IBF expects the initiative to be the first step in offering a fair rating system for TV programmes.

Rating of TV programmes is a major issue in the industry, and the IBF is determined to address all issues that impact the industry as a whole, Lall said.

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