Television

A winner All the Way

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/17/Untitled-1_49.jpg?itok=TvUJPMkF

The first episode of Jeeto Chappar Phaad Ke on 26 January 2001 clearly shows what sets Sony Entertainment Television apart from the rest of the programming pack in India - and namely major rival Zee TV. Additionally, it explains why Sony has been racing up the TRP charts.

It had entertainment, it had absorbing quizzing, it had the feeling of family, it had money and consumer durable giveaways and it had interesting twists to the format that has been made popular by Who Wants to be a millionaire? But the two stars of the show were our Virar ka chokra Govinda and the production values. He gyrated, he mimicked, he sang, he chanted poetry and prayers, he quizzed, he goaded participants, he guided them, he stood throughout the show while the participants sat - it was Govinda all the way in his burnt sienna suit.

Jeeto Chappar Phaad Ke - belongs to the genre of quiz game shows - but it did not have the sombre and serious feel that a Kaun Banega Crorepati (KBC) does. KBC, in fact, has begun to drag - despite AB. It is interesting - but it is not fun. Amitabh Bachchan, with no disrespect to him, comes across like the Grim Reaper waiting to grill contestants as compared to Govinda who is there to comfort them and cheer them on.

There was no lock kiya jaye or fix kiya jaye - just a simple placing of a mohur when the contestant answered and finalised her answers. Also she had four friends to guide him/her along: Govinda, Sahi ya Galat (Right or Wrong), Janta Se Maang (Public question), and Chaar se do (Two from four). And the prizes to be won were limitless - not Rs 10 million, not Rs 100 million - but as much as can be won.    

On the production front (a pat on Mani Iyer's Inhouse Productions' back?), there were none of the wildly moving camera shots that a Sawal Dus Crore Ka had in its first episode. Nor the dark foreboding audiences that the Zee TV show did. The sets were a delight and helped build the show instead of being just appendages. Four overhead circle lights coming on and going crazy before every break. Some observers thought they were gaudy - a tad overdone. And yes the lighting can do with a little less of a yellow cast.

According to Dasgupta, what made the show interesting was the giveaways. "You get evidence that you are physically winning something. When Irvender got a Videocon AC and a Compaq computer, viewers could see that she acutally took home something. And that too at a price of Re 1 only," he says.

Additionally, the show was choc-a-bloc with advertising. However, the best part was how the time flew - one hardly got to know when the show got over. Actually, one was regrettably annoyed that it had run out of time.

If Govinda and the Sony programming team led by Kunal Dasgupta and Rekha Nigam can keep up the tempo, we could have another piece of programming history being written. Welcome to some heady days ahead!!! Yo!

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/goel_0.jpg?itok=E8EnbUu2
Jawahar Goel raises alarm of emerging Star cricket monopoly (updated)

This is Jawahar Goel at his inimitable best. The TV industry old timer and chairman & MD of India’s largest satellite TV distribution platform Dish TV.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/abp_0.jpg?itok=QUHQx6eH
ABP News TV says it has crossed 7-mn mark on Twitter

@abpnewstv, the Twitter handle of ABP News, has claimed to have crossed seven million followers. This growth, ABP says, has been fuelled by what it called real-time updates and engaging content on latest news and happenings from across India.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/amit-nair.jpg?itok=EXBgTfgm
Men@10's unique content to help Living Foodz sustain its position, says Amit Nair

Watch your favourite lifestyle shows this month, as Living Foodz' ‘Men@10’ has got under way; it airs every Monday to Friday between 10 - 12 midnight. Living Foodz business head Amit Nair said, “Living Foodz has sustained its position in the lifestyle genre, owing to its unique content. Our shows...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/mohan.jpg?itok=n7ztN1Qm
Carnival Cinemas appoints Mohan Umrotkar as CEO

Spearheaded by Dr. Shrikant Bhasi, Carnival Cinemas has appointed Mohan Umrotkar as its chief executive officer. He takes over from P. V. Sunil who has been elevated as the managing director of the company.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Dmitry%20Shishkin%20BBC_0.jpg?itok=lQAV7bYt
Why India expansion makes sense to BBC

MUMBAI: BBC is rising to the fact that expansion in India makes logical sense. With the proliferation of news sources, BBC is witnessing a mobile revolution especially in India, Asia and Africa. "It would be presumptuous to think that people would come to our websites just because we’ve launched...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_1.jpg?itok=I4RqQXC3
STAR, Zee & Times top media list, Airtel & Tata Sky entrenched

MUMBAI: STAR, Zee and Times have continued to lead in the list of top 10 media groups in India. The growth of television distribution firms, Business Standard reported, has been one of the major changes the listing has seen in five years. Bharti Airtel and Tata Sky are now well-entrenched in the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_0.jpg?itok=C2sUrpU-
English News, Religious & Music HSM genres lose: Chrome DM

MUMBAI: 'Sports - All-India' genre has emerged as the most benefitted genre with 1.92 per cent. DD Sports has topped the chart with 95 per cent opportunity to see (OTS) in week 33, Chrome Data Analytics & Media reported.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/supriya%2Bsahu.jpg?itok=LT0XJXPj
Doordarshan welcomes young anchors, expects CVs by 31 Aug

NEW DELHI: In a attempt to infuse new and fresh talent, the public broadcaster Doordarshan has invited youngsters to join the organisation as anchors and presenters.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/sameer.jpg?itok=BviS2VG0
Zee brings first English-language South Asian reality show to U.S, ropes in Lexus & Wells Fargo

Zee Entertainment Enterprises (ZEEL), a worldwide content company, is breaking new boundaries globally by making a tremendous impact in the U.S. The organisation’s leading Hindi channel, Zee TV, which was the first Hindi channel to be launched in the U.S. in 1998, is now making its presence felt in...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories