Zee readies launch of five new serials

(Posted on 25 January 5:45 pm)

Come February and the question of whether the Zee empire can strike back after the disaster that was 2000 should become clear. Five new serials are ready for launch and there is a lot riding on them as chairman Subhash Chandra takes his channel back to the future with its core competence of making great programmes.

The five new serials are 'Samander', 'Aanchal Ke Chaon Mein', 'Gardish', 'Anokhee' and 'Kaise Kahoon', as per the channel sources

Two of the serials would be aired at prime time. And others are likely to be slotted at noon

According to press reports, 'Gardish', produced by Ravi Rai, will be telecast every Tuesday while 'Aanchal' will be aired every Wednesday. These are the days when Zee's television rating points (TRPs) are the lowest.

The latest Intam data for the three-week period starting December 18, 2000, indicates that Zee's TRPs have seen a sharp fall in the 9:30 pm to 10 pm slot for Tuesday and Wednesday while, on Monday, Thursday and Friday, the ratings were comparatively better.

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