targets DTH platform by July; alliance with Star on the
(Posted on 20 January 4:30 pm)
Big Daddy is putting together its plans for direct-to-home
(DTH) television and other aspirants can either try to beat
them or join them.
Hindustan Times reported on Saturday that Videsh Sanchar
Nigam Ltd (VSNL) intends to be the first company in India
to enter this segment with an investment in excess of Rs
2.5 billion. The proposal will be put up before the company
board on 22 January for in-principle approval and VSNL hopes
to be ready with a platform by July this year, the report
says. VSNL's plans are very significant as a number of players
like the C. Sivasankaran-run Sterling group in partnership
with Zee TV, Jain TV, DD, Modi Entertainment Network and
B4U have all announced that they would either invest in
or set up DTH platforms themselves.
VSNL achieves first to market advantage, it will be in a
position to offer services to these companies. VSNL chairman
and managing director SK Gupta did not comment on whether
any tie-ups were in the offing, but hinted that he had an
open mind on the issue.
real possibility though would be an alliance with Star TV.
It appears to be the only private player seriously putting
together any plans to start DTH operations. According to
published reports Star is willing to put in up to $ 500
million in its DTH project taking on as many as three to
four partners. Star is believed to be ready to form some
sort of association with VSNL if it makes business sense.
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