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Govinda
the toast as Sony launches 'Jeeto Chappar Phaad Ke'
(Posted
on 16 January 8:30 pm)
It
looks like Amitabh Bachchan and his blockbuster Kaun Banega
Crorepati will finally have some competition.
The
eagerly-awaited game show of Sony TV, Jeeto Chappar Phaad
Ke (JCPK) was launched at a glittering function at the Taj
Mahal hotel in south Mumbai on Monday night with star presenter,
Govinda, sending the audience into raptures. JCPK, which
marks Govinda's television debut, will begin airing from
Friday, 26 January at 8:00 pm and will be telecast three
days (Friday through to Sunday) a week.
The
launch kicked off with an audio-visual presentation which
showed some glimpses of the the actual show. Govinda, clad
in a beige suit, was an instant hit. He talked of how he
never dreamed he'd become a hero and he became one. He thought
he would have a future as a villain but that was not to
be. Similar might be his future in television, he said.
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| The
Chappar Phaad Ke team: ad sales head Kacon Sethi (extreme
left), Chi-Chi, production head Rekha Nigam and Sony
CEO Kunal Dasgupta: Will they swing Sony to success?
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He was whisked away backstage and stayed put in a tent until
the paparazzi cooled off. He came back for another jig on
stage and in Bruce Springsteen style pulled up a pretty young
advertising professional and got into his pelvic thrusts.
She aped his every movement to the audience's delight. They
simply went wild. And
this is was the snobbish advertising fratenity which claims
to dig Uriah Heep and Deep Purple and talks about Tom Hanks
and Cruise. Wonder what the show will do to the general junta.
What promises to make this show different is Govinda's uniquely
uninhibited way of interacting with the audience. It looks
like being fun, fun, and more fun.
The
show will allow contestants to win not just bumper cash
prizes but allows them a unique shopping experience using
just Re1.
Connected
with the show is a monthly SOTC Viewer Contest which allows
viewers to participate in the contest wherever they are.
Sony claims that it has received over a million entries
in the ten-day promotion period itself.
Derek
O'Brien is the quiz-master, Nitin Desai has designed the
set, while Ganesh Acharya has choreographed Govinda's dance
number. The music has been scored by Leslie Lewis.
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