DD Metro improves presence, HFCL Nine seeks 10-year deal
(Posted on 3 February 5:20 pm)
weeks since Kerry Packer's HFCL Nine Broadcasting launched their
serial on Doordashan Metro, the INTAM Television Viewer Ratings
(TVRs) reflect that many of Nine Gold's serials are increasingly
making their presence felt in cable and satellite homes.
to build on its gains, Nine Broadcasting has pitched for a 10-year
contract for DD Metro with Prasar Bharati, the Economic Times
reported on Saturday. It remains to be seen how newly installed
CEO Anil Baijal responds to the offer. Considering how the profile
of DD Metro has improved in this period, it will be an offer he
finds difficult to refuse.
TVRs indicate that Channel 9's programmes are scoring over that
of DD1 with nearly 26 of its serials among the top 50 in all television
homes. Telecast for three hours every day on DD Metro's prime
time segment between 7.00 PM to 10.00 PM, 14 programmes are among
the top 20 with two of its serials - "Superstars" and "Kundali"
- sharing the second position with DD1's "Jai Hanuman"
at 9.4 per cent TVR. In all non C&S homes DD1's "Suraag"
leads with 27 per cent TVR followed by "Kundali" at 23
Broadcasting's five soaps figure among the top 50 in Ahmedabad
(all C&S homes), with "Chonch Ladi Re Chonch" aired on
Sundays at 8.33 PM with 8.9 TVRs while Star Plus's family soap
"Kyunki Saas Bhi Kabhi Bahu Thi" tops the chart at 21 per
cent (Wed 10.32 PM).
Broadcasting has paid Rs 1.21 million for the three hours of air-time
on DD Metro.
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