Television

Star TV to launch new corporate identity campaign; drops TV from its name

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/17/Untitled-1_11.jpg?itok=B9Qy8C-0

Come 5 February and a new corporate campaign is slated to break across Asia. That of rebranding Star TV as Star. The campaign covers a high-pitch run in newspapers and magazines and possibly the outdoors later.

Star TV Asia chairman and CEO James Murdoch explains in a letter mailed to senior industry professionals has explained why TV is being dropped from the brand identity. He says that the past 10 years have seen a satellite TV broadcaster evolve into a company with strengths in:

The new Star logo

*Content (19,000 hours of programming; seven languages, 300 million viewers in 53 countries)

*Distribution (partnerships with companies such as GigaMedia in Taiwan, Hathway in India - which should see enhanced television services and electronic programme guides being introduced in 2001).

*Radio (for once it has admitted that it is involved in FM broadcasting though through its media partner Mittal who is launching six FM stations in 2001. "We believe the commercial FM market in India is one the most promising new media sectors in the region," says Murdoch in the note.

*Internet (owned properties such as channelv.com, vindia.com, espnstar.com, partnerships with others such as netease.com, indya.com)

Murdoch adds that "by leveraging our brands, content, technology, local expertise and extensive infrastructure; and by forging important partnerships in key markets, we are actively creating the next generation of media connectivity in Asia. As STAR evolves from a television brand to a multi-service, multi-platform brand, we are evolving our identity from the media (i.e. from STAR TV) to the core of our brand, i.e. STAR."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/mnx.jpg?itok=goDtYfPe
Times Network salutes the spirit of heroism with its Republic Day movie line-up

Times Network, India’s leading television broadcasting network, celebrates the 70th Republic Day of India by taking its viewers on a remarkable journey of valiance on its channels MOVIES NOW and MNX.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/air-force.jpg?itok=5F3BNmWJ
National Geographic to celebrate the spirit of the Indian Air Force on India’s 70th Republic Day with ‘Extreme Flight: Indian Air Force’

National Geographic is marking the 70th Republic Day celebrations by paying tribute to the selfless heroes of the Indian Air Force.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/sun.jpg?itok=16iUFfMP
Sun Bangla to rise on 3 February

In 2018, it was reported that the Southern broadcast behemoth, Kalanithi Maran-owned Sun TV Network intended to travel to new regions of the country - Marathi and Bengali.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/ICC.jpg?itok=jIWYAeai
Ad volume for cricket up by 16% in last 2 years

Sports viewership has undergone a transformation, with the burgeoning interest in sports other than cricket. While the gentleman’s game still commands most eyeballs (69 per cent), other sports contributed around 31 per cent of the overall viewership in 2017. Of this, Star India’s Pro Kabaddi League...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/zee.jpg?itok=Mmz8ouSj
Zeel channels most watched Hindi entertainment channels across genres

Zee Entertainment Enterprises Ltd (Zeel) Hindi GEC channels – the free to air (FTA) Zee Anmol and flagship Zee TV were the most watched Hindi entertainment – be it GEC or Hindi movies channels, in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/burkha.jpg?itok=fsKeQsnO
New English news channel Harvest TV to launch on Republic Day

As the general elections are inching closer, media veterans are set to launch several news ventures.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/kholi.jpg?itok=j8mN58nH
Star Sports unveils new campaign “Cricket Ka Asli King Kaun” for India’s tour of New Zealand

Star Sports – India’s leading sports broadcaster has unveiled a new campaign for India’s tour of New Zealand.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/nba.jpg?itok=pVs8SPo2
Start your weekend right with NBA ‘saturday morning live’

The National Basketball Association, unveiled its campaign in India to create awareness amongst existing as well as new fans. Under its global television campaign, ‘This Is Why We Play’,

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/shemaroo.jpg?itok=_PV_jQVS
Shemaroo Entertainment Strengthens its Leadership Team to Conquer Newer Horizons

Shemaroo Entertainment Limited, has strengthened its International Business team with two new hirings at leadership positions.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories