MUMBAI: Balaji Telefilms Ltd, India’s leading television software producer, unleashes yet another serial on Monday on Channel Gold Nine's 9:30 pm slot on DD Metro.
Following on after its superhit serial "Kyunki Saas Bhi Kabhi Bahu Thi", "Kabhi Souten, Kabhi Saheli" (KSKS) marks yet another landmark for Balaji which seems to have made the making of successfull serials into an assemblyline habit. Shooting for the serial is simultaneously going on in English.
"We see a big market for our serials in countries like the West Indies, Fiji, South Africa, Mauritius, etc, which have third and fourth generation Indian communities residing there," Balaji CEO Sanjay Dosi said. " In Hindi, there was the language problem which we had to get around if we wanted to properly exploit our potential. We considered subtitling but felt that while this might work for full length features, it would fail in the serial format," Dosi said. "We are not trying for another "Mouthful of Sky" (the first Indian soap made in English), Dosi clarified. The actors will be mouthing normal dialogues with no attempts at Anglising," he added.
KSKS will air four times a week from Monday to Thursday at 9:30 pm. If the promos are anything to go by anyway, there appears to have been some "visual inspiration" from the critically acclaimed Tamil film "Kandukondein Kundukondein" which was itself loosely based on Jane Austen's "Sense and Sensibility".