Zee News goes in for major overhaul

MUMBAI: Zee Telefilms' best bet against new entrants in the Hindi news arena, Zee News, is working towards adopting major restructuring strategies to improve the channel's programme quality.


Satish Menon, who recently took the reins of Zee News, confirmed that a major revamp was under way. "We are working toward getting good people and improving the existing functioning of the channel and it is a continous process. We'll be working towards improving the content from all aspects," Menon says.


Zee has allied with American company Novocom to completely overhaul the graphics and design to make it more attractive. Menon was, however, tightlipped about the additional investment involved in sprucing up the channel. "I wouldn't want to talk in terms of investments. It is too early to talk about these," he said.


Zee is at present facing a stiff test from Aaj Tak, the 24-hour news channel launched on 31 December 2000 by media group India Today. Earlier, being the only major Hindi news channel, Zee News had a vice like grip on the TRP charts.


As per some recent news reports, a month after Aaj Tak's launch, the channel's viewer growth shot up nearly five times. The reports were based on a survey conducted by AC Nielsen. At the same time, the viewership of Zee and Star remained unchanged, the reports said.


With all the major players in the television industry about to turn fully pay channels, the viewership stakes can only get higher. Everyone will have to fight that much harder just to stand still.

Latest Reads
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories