Zee News goes in for major overhaul

MUMBAI: Zee Telefilms' best bet against new entrants in the Hindi news arena, Zee News, is working towards adopting major restructuring strategies to improve the channel's programme quality.

Satish Menon, who recently took the reins of Zee News, confirmed that a major revamp was under way. "We are working toward getting good people and improving the existing functioning of the channel and it is a continous process. We'll be working towards improving the content from all aspects," Menon says.

Zee has allied with American company Novocom to completely overhaul the graphics and design to make it more attractive. Menon was, however, tightlipped about the additional investment involved in sprucing up the channel. "I wouldn't want to talk in terms of investments. It is too early to talk about these," he said.

Zee is at present facing a stiff test from Aaj Tak, the 24-hour news channel launched on 31 December 2000 by media group India Today. Earlier, being the only major Hindi news channel, Zee News had a vice like grip on the TRP charts.

As per some recent news reports, a month after Aaj Tak's launch, the channel's viewer growth shot up nearly five times. The reports were based on a survey conducted by AC Nielsen. At the same time, the viewership of Zee and Star remained unchanged, the reports said.

With all the major players in the television industry about to turn fully pay channels, the viewership stakes can only get higher. Everyone will have to fight that much harder just to stand still.

Latest Reads
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs
Republic TV continues lead as genre ratings rise

BENGALURU:Two of weeks earlier, we had mentioned that the English News genre’s four week average ratings and weekly ratings have been falling since weeks 29 to 32 of 2017. The fall continued until week 47 of 2017 when the combined Broadcast Audience Research Council of India (BARC) weekly ratings...

Television TV Channels News Broadcasting
SPN India acquires TV, OTT rights for T10 Cricket League

MUMBAI: The newly introduced T10 Cricket league (TCL), which will be played at the UAE’s Sharjah Cricket Stadium, will be telecast live on Sony ESPN. The league is a four-day event running from the 14th to the 17th of December 2017.

Television TV Channels Sports
News Corp’s new ad network takes on Facebook, Google

Training its guns at the digital-ad dominance of Google and Facebook, News Corp has launched a platform, News IQ, to let advertisers reach audiences across all of its online properties.

Television TV Channels News Broadcasting
Gracenote launches channel monitoring solution for broadcasters

MUMBAI: Gracenote, a Nielsen company, has launched its next-generation TV distribution monitoring and reporting solution developed specifically for the Indian TV market called TV Street Maps 2.0.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories