Asianet
facilitator as Toonz does a southside talent search
(Posted on 13 February 8:30 pm)
Asianet
will act as a facilitator for Toonz Animation, India's first digital
ink and paint studio, in its efforts to track down creative 8-14
year olds, the Malayalam channel's COO Mohan Nair said on Tuesday.
Asianet will co-sponsor the Toonz project of a month-long animation
workshop for children at Toonz studio in Thiruvananthapuram in
the southern Indian state of Kerala, in May 2001.
"The
idea is to gift animation-literacy to creative children," the
Financial Express quoted Bill Dennis, CEO, Toonz Animation India
Private Ltd, as saying at a press conference in Thiruvananthapuram
on Monday.
"In
return, the young blood will pump in fresh animation content which
will help Toonz in its race for the world's $35 billion animation
market," Dennis said.
The
month-long workshop, scheduled to be held at Toonz from May 1,
2001 to May 31, 2001, will teach children how to make animation
films, identify and nurture the creative talents in children,
promote animation as a vocation and create novel ideas and concepts.
This include selection by competition, conducting the workshop,
actual making of the film and promotion and distribution of the
film.
"Asianet
will be regularly carrying promotions inviting patrons of the
channel to get kids to participate," Nair said. The completed
films will be seen by an international audience through animation
festivals in major centres around the world. As cosponsor, Asianet
Communications will air the one-hour special throughout the year.
Each individual film made in the workshop will include the children's
original promo and the live footage of the making of the film.
Dennis said that efforts will be made to broadcast the final product
at the International Children's Day of Broadcasting in December.
"The broadcast will be premiered exclusively on Asianet," Nair
said.
"We're
also looking at it as a way to increase options as far as career
options go for youngsters in Kerala. There's a lot of talent out
there but very few avenues," Nair said.
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