Television

Discovery lines up new programmes; Karnik's replacement still not decided

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/07/30/discovery_logo.jpg?itok=qgaHfgI4

When Kiran Karnik took the reins at Discovery India in mid-1995 his mission was to drive the channel's penetration into the unknown terrain that made up India's cable TV viewing population. Today, that has been achieved to a large extent and as he prepares to hand over charge sometime in May, the channel is attempting further forays with a line-up of new programmes.

It was to drive the point across to the advertising world that a meeting for the fraternity was called at a south Mumbai hotel on Friday. The channel made a presentation on the potential that is there for advertisers.

According to the figures dished out, Discovery has greatly widened its audience reach following its recent tie-up with national broadcaster Doordarshan. Discovery now has a penetration of 18 million cable homes while sister channel Animal Planet reaches 6.5 million homes across India.

"Discovery's tie-up with Doordarshan early this year bilingually in Hindi and English is a step toward reaching a wider audience," Ambika Shrivastava, vice-president, marketing and sales said. The recent earthquake that devastated Gujarat state has driven people's need to learn more about the phenomenon, Shrivastava said. "Curiosity, knowledge, and exploring the world around us is what people look forward to and that is what Discovery Channel and Animal Planet intend to give them," she said.

Discovery's special series on earthquakes telecast in the first week of February has received a good response, Shrivastava said, while announcing the forthcoming lineup of programmes. A lineup which includes "The Raging Planet" and "Ancient Earthquakes and Sunken Cities".

Shrivastava also pointed out that the channel was reaching out to schools with quiz based programmes. "Discovery channel annually hosts an all-India quiz where students from 18 cities all over the country participate, she said.

On the issue of who will take over from Karnik, however, there was no word. "Discovery is still looking for somebody to head the organisation. Mr Karnik is still on the board and will be guiding the channel till they find somebody," was all that the corporate communications team could say when the subject was broached.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/mnx.jpg?itok=kkSouPMq
MNX to premiere supernatural fright flick, ‘Wish Upon’

MNX, the preferred movie channel of the millennials, will premiere, American supernatural horror film, ‘Wish Upon’ for the first time on Indian television.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hk.jpg?itok=_7gx18dv
Hill+Knowlton Strategies India wins communication mandate for Discovery India

After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hockey.jpg?itok=CCftHmln
Doordarshan now wants all matches of men’s hockey WC

Even as TV sports channels are wracking their brains as part of a public consultation to justify why proposed tweaking of rules relating to mandatory sharing of signals of sporting events is not a good idea, the Indian government has gone ahead to notify hockey World Cup for sharing with the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/balaji.jpg?itok=osia3roz
Balaji Telefilms reports higher programming hours and better realisation

The Ektaa Kapoor-led Balaji Telefilms Ltd reported a consolidated profit from continuing operations of Rs 7.1 crore for the quarter ended 30 September 2018 (Q2 2019, quarter or period under review) as compared to a loss of Rs 22 crore for Q2 2018 and a loss of Rs 0.6 crore in the immediate trailing...

Television Production House Post Production
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/aaj-tak.jpg?itok=Wi61qSr1
3rd Sahitya Aaj Tak India’s largest Hindi Literature Festival promises a grander & a bigger show

Aaj Tak, India’s No. 1 Hindi news channel with over 25 crore viewers (Source: BARC, TG:2+,Mkt:HSM, Period: W29'18-W32'18,) kicks-off the third edition of its annual mega Hindi literature festival - Sahitya AajTak .

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/children.jpg?itok=0w-PSLPz
Excitement Tenfold as Nickelodeon India Brings a Week of fun to celebrate children’s day

The memories that we make as children always set path for the adult in us.  Nickelodeon, India’s leading kids’ entertainment franchise by Viacom18

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/animal-planet.jpg?itok=GK2QBFXl
The Irwin Family -Terri, Bindi and Robert - come home to Animal Planet in ‘CRIKEY! IT’S THE IRWINS’ which premiers in India on November 15 at 9 PM IST

Lace up your boots because you’re about to embark on the journey of a lifetime with the family that’s bringing khaki back.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/aib.jpg?itok=V7Hl7Z48
OBESITY AMONG DIABETICS ON THE RISE IN URBAN INDIA, new study finds

MUMBAI: A new study on type 2 diabetes (T2D) patients in India finds that obesity among diabetics is on the rise. The same study also revealed that majority of patients prefer to have fewer large meals as opposed to more frequent small meals which are more diabetes friendly The results are part of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/powerpuff.jpg?itok=apUe6L69
Cartoon Network celebrates 20 years of heroic supremacy of The Powerpuff Girls in November

Cartoon Network, home to the three fabulous superhero sisters, Blossom, Bubbles and Buttercup rings in 20 glorious years of ‘The Powerpuff Girls’ this November. Cartoon Network India along

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories