Turner
plans foray into merchandising, franchising of popular toon characters
(Posted on 7 February 8:35 pm)
Building
on its successes over the past year in Australia and the Philippines,
Turner Networks Asia (TNA) is gearing up to make a splash in the
Indian market by merchandising and franchising popular characters
from Cartoon Network.
 |
The
Power Puff Girls - a popular toon series featuring three
little girls on Cartoon Network - will kick off the act
with a music CD and toys based on the same characters. For
the music CD local Indian singing acts will be roped in
along with performances by US performers.
"The
Power Puff Girls have very positive associations as focus
groups have shown us they are seen as super heroes and are
trying to position them for women of all ages," says vice-president
TNA, Off Channel Commerce Group, Levina Li. "The 20-somethings
will form the peak of our pyramid while the mass will come
from our core audience of four to 14-year-olds."
|
TNA
has already made forays into Australia (a year ago) and the Philippines
and next on the list is India, Malaysia, Singapore, Japan and
Thailand.
Click
for more Headlines
