Cable TV

Shop 24 Seven on month-long promo drive

Nearing two months on air, Shop 24 Seven, the media commerce venture of the Hinduja Group's convergence arm HTMT and US-based Planet E-Shop, has launched a month-long promotional campaign involving print and outdoor activities to increase awareness about the channel.

Rs 6 million has been budgeted as promotional expenses for the next month which will mostly focus on Mumbai where 65 per cent of actual sales are being recorded, according to an official spokesperson.

The channel, which started beaming on 8 November was earlier being promoted solely on Hinduja group's InCable Net and movie channel CVO.

The official said talks were on with other MSOs to expand the channel's presence beyond the 12 cities where InCable has a presence.

Commenting on the delivery sytem in place, she said all merchandise was located at one warehouse in Mumbai from where it was lifted by Skypak Couriers. While it's still early days the fact that most purchases are being made in Mumbai indicates that warehousing outlets need to introduced be introduced in more cities for the concept to have a broad-based appeal. Delivery time for products in Mumbai takes up to three days while for other places it can take up to eight days, the official admitted. Pagepoint is the call centre that handles calls which currently number 500 to 750 a day.

Queried as to whether any particular time band had been identified where there were maximum purchase orders, she said it was in the 7-10 pm prime time band.

The free to air channel will start selling western products from next year. The spokesperson said that jewelry is the product that is number one in terms of popularity. This is interesting because traditionally jewelry has never been high on a teleshopping product list. Novelties and collectibles are another fast-moving line, she said.

Technical Specifications: Channel Tuning info: Thai Com 3 at 78.5 Degrees East

Symbol: 13.333Msysm/sec

FEC: 3/4 Vertical

Video PID: 3200

Latest Reads
MSOs move Madras HC seeking relief on inter-connect pacts

MUMBAI: The All India Digital Cable Federation (AIDCF) had filed a petition in the Madras High Court few days back pleading a directive to broadcasters to maintain a status quo on renegotiating agreements between TV channels and MSOs till a final judicial call was taken on TRAI’s new tariff regime...

Cable TV Multi System Operators
Siti bullish on broadband: Rajesh Sethi

Mumbai: Despite uncertainty in many quarters, these are interesting times for people following the multi-system operator (MSO) industry. Recently, Siti Networks Ltd (Siti) released its Q2 and H1 results for 2017-18, reigniting the hope for growth in the industry. Announcing growth in operating...

Cable TV People
Louis Boswell appointed CASBAA CEO

CASBAA Association has appointed Louis Boswell, senior media and digital business leader in Asia, as the chief executive officer (CEO). Boswell will begin his tenure on 1 January 2018, succeeding outgoing CEO Christopher Slaughter.

Cable TV People
Multiple challenges weaken Ortel numbers in second quarter

Hit by multiple challenges, Indian regional multi-system operator (MSO) reported lower numbers and posted a net loss – the second one this fiscal- for the quarter ended 30 September 2017 (Q2-18, quarter under review). The company expects stabilization of business to happen one year down the line...

Cable TV Multi System Operators
Now, Comcast in talks to buy 21st Century Fox

According to several reports, 21st Century Fox is on the block and Philadelphia-based cable TV conglomerate Comcast is interested. Comcast has approached Fox about acquiring most of the company. Reportedly, Verizon, the biggest wireless carrier in the US, has also thrown its hat into the ring....

Cable TV Multi System Operators
CASBAA elects new board directors

The Cable and Satellite Broadcasting Association of Asia (CASBAA) has announced the election of several new directors to its board, and the return of a number of long-serving directors.

Cable TV People
Workshop to train manpower in cable TV distribution

NEW DELHI: A workshop is being held on 27 November to deliberate on the importance of skilling, certification and accreditation of the manpower deployed in cable TV distribution.

Cable TV Multi System Operators
Higher subscription & activation lead Den's turnaround in Q2

BENGALURU: Indian multi system operator (MSO) Den Network (Den) reported growth in operating revenue, operating profit (EBIDTA) and profit after tax (PAT) for the quarter ended 30 September 2017 (Q2-18, current quarter) as compared to the corresponding year ago quarter. In Q2-17 (the corresponding...

Cable TV Multi System Operators
GTPL reports higher numbers for second quarter

Indian multi system operator (MSO) and broadband internet services (broadband) provider GTPL Hathway Limited (GTPL) has reported a year-over-year (y-o-y) growth in standalone as well subsidiary companies’ operating profits and net profits for the quarter ended 30 September 2017 (Q2-18, current...

Cable TV Multi System Operators

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories