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CNBC India has instituted the equivalent of the Oscars for
the Indian automotive industry.
The
annual awards will reward excellence in car manufacturing
in India and provide vital car buying information to the
Indian consumer. The awards ceremony will be held in New
Delhi on 14 January 2002. While the awards in the first
year will focus on passenger cars, the scope will be widened
in the coming years. The awards are being jointly given
along with Autocar, the magazine for the auto industry.
A
jury of 17 experts with a vast experience in the field of
evaluating cars, including car designer Dilip Chhabria,
leading auto historian Manvendra Singh, India's leading
female driver Navaz Bhathena, Indian National Rally champion
N Leelakrishnan, Autocar editor Hormazd Sorabjee,
associate editor Shapur Kotwal and Rajeev Khanna. The jury
will be helped in its analysis by Autocar's database on
car performances aggregated from car tests through the year.
They will then assess the vehicles and rank them in relation
to their rivals. A Car of The Year award is also scheduled
to be given away, among the different categories.
CNBC
CEO Harish Chawla surmises the importance of the awards
thus: "For CNBC, the launch of the auto awards has special
significance. Historically, the fortunes of world economies
have been closely intertwined with those of the automotive
industry. This industry has served as the quintessential
barometer of industrial production and consumption - two
drivers of economic growth. These awards underline CNBC's
commitment to providing essential business insights and
supporting the establishment of standards in leading industrial
sectors."
While
the Mercedes Benz C Class, Opel Corsa Swing, Hyundai Sonata
and Honda Accord figure among the list of eligibles, stringent
criteria have been laid down for the awards. These include
- fitness, relevance to Indian market, value for money,
design and styling, space, comfort and practicality, engine
and performance, and overall safety.
The
chosen cars shortlisted for the awards will be driven over
thousands of kilometers to evaluate these parameters, CNBC
officials say.
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