Television

Public service TV ads discourage Arab-Muslim stereotyping

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/11/public%20service%20announcements%20%28PSAs%29.jpg?itok=dgzPBG36

MUMBAI: Two new television public service announcements (PSAs) that discourage ethnic stereotyping of Arab and Muslim Americans have been released. This is a joint effort between The Arab American Institute, Colorado-based Starz Encore Group, the National Cable and Telecommunications Association (NCTA) as well as Cleveland-based Brokaw Inc. The PSAs will run in more than 71 million American television homes with support of cable & satellite TV industries.

The spots include the "Tolerance" PSA produced by Starz Encore Group contains images of Arab and Muslim Americans. It reminds the viewer that hostility directed toward fellow Americans just because they look like the perpetrators of the 11 September attacks is actually an attack on individual liberty.

The "Twin Towers" PSA, produced by Brokaw Inc. of Cleveland in association with the Arab American Institute, is voiced by "Family Ties" star Michael Gross. As Gross speaks his words appear on screen and form the outlines of the twin towers as they once stood in the Manhattan skyline.

The premium movie channel provider Starz Encore, a wholly-owned subsidiary of Liberty Media Corporation, and Brokaw Inc. produced the PSAs at their own expense. Brokaw Inc. is a full-service, award-winning creative brand development firm. The PSAs stress the vital need for tolerance and warns against hate, injustices and discrimination against Asians.

Cable operators AOL Time Warner Cable, AT&T Broadband, Adelphia Communications, Charter Communications, Comcast Cable Communications and Cox Communications are all supporting the effort. They serve 54 million homes. The NCTA will inform its membership about the PSAs. This includes programming networks and cable television systems that reach 69 per cent of the United States' 102 million TV households. DIRECTV will carry one or both of the PSAs.

Starz Encore Group, the largest provider of cable and satellite delivered premium movie channels in the United States, is already airing its PSA in the heaviest rotation ever on all 13 of its movie channels. Starz Encore are uplinking the spots to the entire TV industry, including broadcasters, free of charge via three separate 15-minute satellite feeds. The first uplink took place on 21 December with two more scheduled for 27 December and 3 January at 2:00 p.m. ET.

The feeds can be found on the Galaxy 11 satellite, transponder C08. Galaxy 11 is located at 91 degrees west. The downlink frequency will be 3860 MHz with vertical polarity. Feeds will be analog and "in the clear."

Starz Encore Group owns 15 American channels with approximately 107 million pay units.

NCTA is the principal trade association of the cable television industry in the US. NCTA represents cable operators serving more than 90 per cent of the country's cable television households and more than 200 cable programme networks.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Amazon_NEW.jpg?itok=KI9MRqO5
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Marathi_BARC.jpg?itok=DUC_6K8L
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Arnab-Goswami.jpg?itok=HTFNEsfj
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/BARC.jpg?itok=z6etjpSh
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories