Public service TV ads discourage Arab-Muslim stereotyping

MUMBAI: Two new television public service announcements (PSAs) that discourage ethnic stereotyping of Arab and Muslim Americans have been released. This is a joint effort between The Arab American Institute, Colorado-based Starz Encore Group, the National Cable and Telecommunications Association (NCTA) as well as Cleveland-based Brokaw Inc. The PSAs will run in more than 71 million American television homes with support of cable & satellite TV industries.

The spots include the "Tolerance" PSA produced by Starz Encore Group contains images of Arab and Muslim Americans. It reminds the viewer that hostility directed toward fellow Americans just because they look like the perpetrators of the 11 September attacks is actually an attack on individual liberty.

The "Twin Towers" PSA, produced by Brokaw Inc. of Cleveland in association with the Arab American Institute, is voiced by "Family Ties" star Michael Gross. As Gross speaks his words appear on screen and form the outlines of the twin towers as they once stood in the Manhattan skyline.

The premium movie channel provider Starz Encore, a wholly-owned subsidiary of Liberty Media Corporation, and Brokaw Inc. produced the PSAs at their own expense. Brokaw Inc. is a full-service, award-winning creative brand development firm. The PSAs stress the vital need for tolerance and warns against hate, injustices and discrimination against Asians.

Cable operators AOL Time Warner Cable, AT&T Broadband, Adelphia Communications, Charter Communications, Comcast Cable Communications and Cox Communications are all supporting the effort. They serve 54 million homes. The NCTA will inform its membership about the PSAs. This includes programming networks and cable television systems that reach 69 per cent of the United States' 102 million TV households. DIRECTV will carry one or both of the PSAs.

Starz Encore Group, the largest provider of cable and satellite delivered premium movie channels in the United States, is already airing its PSA in the heaviest rotation ever on all 13 of its movie channels. Starz Encore are uplinking the spots to the entire TV industry, including broadcasters, free of charge via three separate 15-minute satellite feeds. The first uplink took place on 21 December with two more scheduled for 27 December and 3 January at 2:00 p.m. ET.

The feeds can be found on the Galaxy 11 satellite, transponder C08. Galaxy 11 is located at 91 degrees west. The downlink frequency will be 3860 MHz with vertical polarity. Feeds will be analog and "in the clear."

Starz Encore Group owns 15 American channels with approximately 107 million pay units.

NCTA is the principal trade association of the cable television industry in the US. NCTA represents cable operators serving more than 90 per cent of the country's cable television households and more than 200 cable programme networks.

Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories