Zenith adjudged best media agency of 2001 in Asia Pacific

Zenith Media has been adjudged the 'Media Agency of The Year 2001' in Asia Pacific by Media Magazine.

A slew of key accounts in one of the most demanding years, Zenith won the honour for the second time in four years, beating key competitors like The Media Edge, MindShare, OMD and Universal McCann, according to a company release. "Zenith put on nearly 17 per cent in new business…and invested in consumer insights such as its study of China's rural children and working towards single source data for the mainland's TV markets. On top of this it continues to invest in talent and creativity across its regional network…Zenith owes its winning streak to the talent and tools it has at its disposal. Ultimately, agencies are about people and Zenith has recruited, retained and even rehired key talent to spearhead growth," the award citation reads.

In the last year, Zenith Media won a number of key accounts, including the prestigious Procter & Gamble buying account in China and planning accounts in IndoChina and Singapore. Other accounts won in China were Sony, Danone, Amway, 999, Huiren Pharmaceuticals and the drinks brand Robust. In Japan, Zenith Media won the AXA Direct and Renault accounts. Some other major wins for Zenith Media in the region have been Timberland, Puma and 3Com.

In the past quarter in India, Zenith Media has picked up LML Ltd., P A Time Industries (Maxima Quartz) and Ozone Ayurvedic Limited in Delhi. In Kolkatta, Zenith Media has gained Jindal Industries and Shalimar Paints. The Mumbai branch has won International Coffee as well as planning for Tata AIG.

In Asia, Zenith Media is in the top 3 in 8 out of the 10 countries that it operates in, and in India, Zenith Media handles more than Rs 30 billion worth of media buys.

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