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Last
week ESPN. and Sports Capital Partners announced the
creation of ESPN Classic Sport. This is a new network
of European sports channels which will highlight greatest
moments in sports history. Sports Capital Partners
is a private investment firm focused on sports, media,
leisure and lifestyle related businesses. The company
sees the creation of ESPN Classic Sport as a tremendous
opportunity for their fund.
TWI which claims to be the largest independent producer,
packager, and distributor of sports programming in
the world will also be involved by providing support
services like production.
Early
next year France will first get a taste of ESPN Classic
Sport with a minimum reach of 2.5 million homes, including
the subscribers of CanalSatellite and TPS, France’s
direct-to-home satellite TV operators.
It
will show highlights of domestic, European Club, and
national team football matches; the best action from
the tennis Grand Slams, historic races from the Tour
de France, great moments in golf plus rugby, skating,
skiing. Launches in other major European markets will
occur over the next several years.
ESPN
Classic Sport is ESPN’s first branded network initiative
in Europe. ESPN has a 70% stake while the remaining
30% is owned by Sports Capital Partners. It will be
a 24 hours a day deal. The programming will be a mix
of full length matches, event highlights, and produced
retrospective programs. Some sports that will be covered
are football, tennis, gymnastics and skiing.
ESPN
Classic Sport will be presented in the local language
of each country where it is available.
In
America ESPN Classic claims to be the leader in presenting
classic moments in sport. It claims to reach more
than 43 million subscribers. ESPN also has an equity
interest in ESPN Classic Canada which was launched
in September.
The
headquarters and main production office for ESPN Classic
Sport will be based in London, with sales, marketing
and local production in Paris.
President, ESPN George Bodenheimer said, "Launching
ESPN's first branded network in Europe is exciting.
It reflects ESPN's continued growth and the great
interest in the quality services we provide to fans.
With ESPN’s experience in classic-themed sports programming,
the support of Sports Capital Partners, and the multifaceted
television experience of TWI, we will offer European
viewers a unique opportunity to relive the most memorable
moments in sports history.
ESPN International now has interests in 26 networks
distributed to over 112 million households in more
than 140 countries and territories outside of America.
TWI
produces 6000 hours of original programming each year
for distribution to more than 200 territories and
has production centers in London, New York, Hong Kong,
New Delhi, Seoul, Stockholm and Sydney.
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