'Super Selector' notches up another online entries' record

ESPN Star Sports (ESS) Super Selector Fantasy Cricket Game, the interactive game launched on the sports broadcaster's India services in September 2001, surpassed its own world record for the number of monthly entries received for any single on-line game conducted across the globe.

Super Selector broke its own world record when over 265,000 participants registered on to play the web-based game in November, more than double the 109,907 participants in October who registered in the first 10 days of the game's launch, an ESS press release said.

Participants from all over India registered to play the monthly competition, with western India leading the pack with 78,967 participants, followed by 71,921 from south India, 56,363 from the North and 27,048 from east India.

The remaining 30,000 entries were from outside India. Nearly 50 per cent of the respondents were in the 16-21 age group, 24 per cent were 22-30 years old and 16 per cent were below 15.

ESS managing director Rik Dovey said: "The success of the Super Selector game continues to scale new heights in interactivity. The synergy and integration of this project, both on and off air, has given us and our sponsors an unprecedented opportunity to connect with our target audiences in an innovative way, while bringing cricket to a new level of enjoyment - never seen before in Asia."

Super Selector is sponsored by Kingfisher Premium Lager Beer, TVS Victor Motorbikes and Peter England Apparel.

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