ESPN Star Sports hikes subscription rate to Rs 24

As predicted by, ESPN Star Sports today announced an upward revision in their package subscription price from the current Rs 16 to Rs 24, effective January 2002.

Manu Sawhney, managing director of ESPN Software India Private Ltd, while detailing the kind of sports coverage that the channels would be giving in 2002, maintained that the package was being offered "at a price which is amongst the lowest for a sports bouquet anywhere in the world."

Meanwhile, now that the Zee Network has announced a joint venture agreement with Turner International to market and distribute their channels, it should be interesting what price is put on the whole package when their revision is declared.

(See earlier report: Star bouquet to cost Rs 40.50 from next month)

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