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B4U
Music brought some cheer for India at the PROMAX Awards
given away in Singapore on 5 December when it took away
nine trophies.
Nearly 9,000 entries from across the globe vied for top
promotion, marketing and design glories from more than 100
judges at the annual awards. The majority of the award-winning
works were from Channel [V].
B4U Music won four Gold, three Silver & two Special Category
awards, a company release said. The Special Category Awards
(which are different from the Gold & Silver category) acknowledge
the most outstanding piece of work from entries that come
in from the broadcast industry, throughout Asia, in which
B4U Music won 'Best Of Show' & 'Rocket Award for Rising
Talent'. There were over 700 entries for the Awards.
Commenting on the achievement, Kalyanasundaram, director
- creative and editorial, B4U Music said: "With our debut
entry itself, we have bagged the maximum PROMAX Awards for
an Indian music channel. This endorses us as the most creative
channel in the rat race of music entertainment. We don't
run the race, we lead it."
The
PROMAX & BDA Asia 2001, serves to showcase the latest developments
in techniques and technology that will determine the future
direction of the industry. It is also the meeting ground
for those in broadcast, allowing them to connect with other
creative minds.
PROMAX
& BDA are non-profit organizations representing 4,200 member
companies worldwide. The awards are given in recognition
of promotion and marketing activity in electronic media.
Judges looked for overall creativity, production quality
and results in achieving marketing objectives.
| Award
|
Category |
Programme |
| Special |
Best
Of Show |
Making
Movies |
| Special |
Rocket
Award for Rising Talent |
Rajesh
Krishnan, Head of OAP, B4U Music |
| Gold |
Best
Original Music |
Sound of Music |
| Gold |
Best
Prog. Opener, Logo & Packaging |
Sound
of Music |
| Gold |
Best
Launch Campaign |
Making
Movies |
| Gold |
Funniest
Spot |
Direction |
| Silver |
Best
In-House Station Image Promo |
Now in Europe |
| Silver |
Best
Audio |
Sound
Engineering |
| Silver |
Best
Original Music |
Bajao
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(In
the original report posted on 7 December, there were details
provided of award winners from Star India, among other channels,
alongside that for B4U. This information was incorrect in
that it referred to awards presented at the PROMAX and Broadcast
Designers' Association [BDA] Awards 2001 held in Miami in
the US in July and not to the Singapore event. The error
is deeply regretted: MANAGING EDITOR)
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