Television

Channel 4 Television adds another feather to its cap

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Britain's leading broadcaster, Channel 4 Television has been adjudged the best for 'Content Management Project' at the Information Management 2001 Awards announced recently.

The Information Management Awards focus on end-user projects and reflect excellence and innovation in eBusiness. The Content Management Project Award is given to an organisation that innovates and successfully implements a content management project. An official release says that judges used criteria like improved business performance, delivery of tangible business benefits, cost savings and collaboration between partners for judging content as diverse as web management and document management.

Channel 4, which has embraced the web since the 1990s, uses content infrastructure company Interwoven for powering its interactive initiative. Content has been rapidly deployed across all of Channels 4's Web initiatives, the collaboration enabling customers to enjoy a compelling broadband experience.

Channel 4 Television implemented Interwoven's content infrastructure to manage content for a 7-11 year learning based site, Gridclub.com, and two broadband sites, E4.com and FilmFour.com in April 2001. The combination of web and digital narrow casting enables animation, games and film footage. Large amounts of content can be added daily to the sites, while new and existing web pages can be quickly developed through third party contributors who add information and dynamic content, the company claims.

Channel 4, established by a UK Act of Parliament in 1982, is the world's only major public service broadcaster funded entirely by commercial activity. All its programmes are commissioned from third parties. The company recently entered the pay-TV arena by launching the FilmFour Channel and E4 as well as interactive television.

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