SGI India: Gung-ho about Interactive TV

The Indian arm of the California-based animation and graphics workstation company, SGI, organised a seminar on 5 December at Hotel Le Meridien Mumbai focusing on interactive television and digital asset management. Australia-based SGI Media Commerce business development manager (Asia Pacific) Greg Doyle jetted down to India to highlight SGI's solutions around the ITV domain along with SGI India director marketing Avinash Fotedar.

The duo talked at length about SGI products such as the VOD (Video on Demand) and NVOD (Near Video on Demand) software and Media Servers which are mainly targeting media and entertainment enterprises including broadcast, cable networks satellite providers and telcos.

The duo says they offer asset management solutions with Media 360 using Ascential software which allows organisations to acquire, index, manage, track and store multiple media content targeting the Internet, educational institutions, government organisations, and for science and research

SGI media servers support most digital, MPEG-2, DVCPRO-25,and uncompressed formats, he reveals. These servers enable feed, acquisition, simultaneous ingest and play out-to-air multiple channels, ad insertions, digital news editing systems creation of play lists and also distribution between networked facilities. Costly satellite transmission and tape transfers are made redundant with this technology

According to Doyle, SGI has a vast range of products. Says he: "The range is limitless today. SGI servers enable a system to be scaled from two to 512 processors with up to 80GB per second of sustained I/O bandwidth, enabling a production system supporting thousands of digital video streams simultaneously," he points out. Wherever we do not have the complete know how , we tie up with established people to offer solutions, we have tie ups with Oracle Video server, Marconi, Streammaster from Motorola, Viagate technologies to name a few."

Doyle believes that there is a lot of potential for interactive television solutions in the Indian market. "We do not have any installations in India as yet, but we decided to hold this seminar to showcase our technology and gauge the response from industry."

But he adds that internationally, media servers have found a lot of acceptance, both in the US, Europe and Japan. Says he: "Tens of thousands of servers in the US play directly to air in cable channels in the US. In south-east Asia, a government telecom body in Taiwan has already acquired our NVOD and VOD servers at a cost of US$3 million. We feel that Taiwan ,China and India are the biggest markets for our technology today

He adds that SGI offers other solutions for weather prediction, mapping, science and technology, space, aeronautics, oil and gas exploration, graphics and designing.

Latest Reads
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra quits NDTV; KVL Narayan Rao elevated as group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories