Television

Stage set for Enter Media 2001 conference

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The stage is set for the Enter Media 2001 conference to be held in Mumbai on 7 and 8 August.

The seminar for the media and entertainment sector organised by the Confederation of Indian Industry (CII) will be the culmination of an online interactive initiative that began at the end of June whose aim it was to identify the key issues which the industry needed to address.

According to the chairman of the task force set up to organise the conference, Biren Ghose, CEO of UTV Interactive, the conference's principal aim is to identify two or three key issues that have a realistic chance of being addressed if proper thought and planning is put into the effort. It will be an issues workshop which amalgamates a public as well as industry perspective.

At the conclusion of the conference a report will be presented which will set a six to 12 month time frame to resolve the issues identified. Towards this end the state and central government will be petitioned to participate in the resolutions made at the seminar. inputs from other institutions as well as efforts from within the industry will all be utilised to work towards getting definitive results, Ghose says. He gives the example of how the music industry managed to set aside its internal differences in setting up the Indian Music Initiative (IMI) against piracy.

To delienate the key issues, message boards on a Enter Media 2001/CII website will be specially created. These message boards - to be gathered from industry executives and the public at large - will represent a "market snapshot" across each of the industry verticals. The idea is to define constraints and highlight possible solutions, according to the chairman of the task force set up to organise the conference, Biren Ghose, CEO of UTV Interactive.

Others on the taskforce include Shyam Benegal (Films), Pritish Nandy (CEO Pritish Nandy Communication), Abhik Mitra (Music), Sumantra Dutta (Star India Ltd, Radio), Vijay Mukhi (Technology), Pallavi Jha (CII Chairperson - Maharashtra), Rana Kapoor / Vijay Jain (Banking), Rajesh Jog (Venture Capital) and SK Chakraborty (Industrial Development Bank of India). The venue of the conference is the ITC Grand Maratha Sheraton in Mumbai's western suburb of Andheri.

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