Television

ETV Urdu hopes to score on the programming front

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/02/ETV%20Urdu.jpg?itok=lsrcPUKe

Going strong on its expansion plan despite the depressed media scenario, the Ramoji Rao owned Eenadu Television Network on Wednesday added "ETV Urdu" to their kitty of regional channels. The 24-hour free-to-air digital channel was finally launched on 15 August (Independence Day) after a long wait by the chief editor Eenadu group of publications and chairman of the Ramoji Film City (RFC), CH Ramoji Rao, at the RFC complex in Hyderabad.     

ETV has been building its programming content for the Urdu channel for more than one-and-a-half years now. The target audience will not only be the Urdu-speaking audiences in India but also the Gulf countries. The Urdu spoken on the channel will not be pure Urdu (which not many people understand) but that spoken by common people so as to give it a broader viewership, company officials say.

The Channel will have a fair mix of entertainment and information with hourly news updates, telefilms, family dramas, daily soaps, devotional and musical programmes. The USP of the channel will be fresh and original programming rather than dubbed or outsourced programmes, say officials.

Khaas Baat (Urdu News)

Special efforts have been taken to strengthen the news section. Khaas Baat, a news capsule specially designed to cover Urdu speaking areas. ETV has tied up with Reuters Television, CNN International and Transworld International so as to ensure comprehensive coverage of international news and current affairs, according to a company release.

Adakaar is a weekly acting competition hosted by well known actor Nirmal Pandey. And for those die-hard fans of Urdu poetry, Mushaira, a monthly mega event of lyrical excitement, will quench their thirst.

To develop the channel's indentity, films will not be shown in the initial period. Instead telefilms are being produced that will be telecast exclusively on the channel. Game shows, talk shows and song-based programmes like Mehfil, Gazal Sara, Qawwali are also going to be an intrinsic part of the programming.

The majority of the programming is being done in-house though there are some programmes which are on commissioned basis. The network's headquarters is in Hyderabad.

On the ad rate front, the figures being quoted would appear a tad optimistic and it remains to be seen whether the channel will be able to get buyers for its time slots. Spot rate for prime time (7pm to 10pm) has been kept at Rs 20,000 as per the rate card. Industry sources say as of now no advertiser has been confirmed though talks are going on.

A still from the serial Tumhara Intezar Hai

Even on the distribution front, the channel is likely to face a long haul. According to industry sources, cable connectivity is going to be a major issue the channel will face. In this direction, channel executives have been contacting cable operators in Mumbai and also distributing set top boxes.

That apart, looking at the past record of the group and the amount of homework done by ETV Urdu as far as its programming goes, the channel is certainly expected to make a difference in today's cluttered scenario.

ETV already has Telugu, Bengali, Marathi and Kannada channels. Next in the pipeline from the ETV stable are Gujarati and Oriya channels.

Technical Specification :

ETV Urdu:

Satellite - APR-I (INSAT-2E) at 83.5 degree East

Downlink frequency - 4005 MHz

Downlink Polarisartion - Vertical

Symbol rate - 27000 Kg Symbol/sec

FEC - 3/4

Downlink EIRP - 38 dbW

Signal type Digital,MPEG 2/clear

Free-To-Air.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/English-news-genre.jpg?itok=ovZXVnHY
English news genre grows only 10% in Chrome week 20

MUMBAI: In week 20, the English movies emerged as the number one genre in six metros with a growth of 34.4 per cent opportunity to see (OTS), according to market researcher Chrome Data Analytics. Movies Now led the section with 48.8 per cent OTS.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/Prabal-Pratap-Singh.jpg?itok=fzU1zkDA
Programming revamp benefitted News18 India, says editorial head

MUMBAI: Hindi news channel News18 India, which undertook a revamp of its programming strategy few months back focusing on exclusive reports largely based on sting ops, has claimed that the plan is working as its ratings and viewership have increased.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/pro-kabaddi.jpg?itok=6qEFFF8S
Top notch Pro Kabaddi League auction commences; top player bid Rs 93 lakh

MUMBAI: India’s second most watched sports league – Pro Kabaddi League (PKL) – has begun the countdown to its fifth season. With Vivo fixed as the title sponsor for the next five seasons, the player auction got underway on 22 May and will end on 23 May. The 12 teams began bidding for players...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/modi.jpg?itok=ESOxR2va
Mann ki Baat gains popularity among NRIs, CMs to emulate idea

Even as the 32nd instalment of ‘Mann Ki Baat’ by Prime Minister Narendra Modi is slated for next Sunday, it is being emulated soon by some Chief Ministers who are commencing similar broadcasts.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/sajan_0.jpg?itok=iT_PurNQ
New series on Sony Sab on how one innocuous lie can lead to trouble

A new series on Sony Sab. Sajjan Re Phir Jhooth Mat Bolo is a story of how an innocuous lie leads to a mountain of lies as the protagonist cannot risk telling the truth for the fear of losing his love.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/promax_0.jpg?itok=T5Qr4GAY
MTV gets 10 of the total haul of 18 PromaxBDA awards by Viacom18

Viacom 18 Media has bagged 18 awards across categories at the recently concluded PromaxBDA India 2017 Awards, all the awards going to those conceptualized and produced in-house.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/vh1.jpg?itok=tDZt_-aC
Vh1 partners with Vivo brings the 2017 Billboard awards to India

Vh1 is all set to air the much-awaited 2017 Billboard Music Awards presented by Vivo Camera & Music.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/aditya.jpg?itok=PfNLpQYt
Epic to reposition as an infotainment channel; Sehwag show announced

It’s making an epic shift. Epic TV which saw the departure of its CEO Mahesh Samat for Disney last year, is now positioning itself as an infotainment channel, broadening its programming from just mythology and history and adding a wide array of original content across various genres.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/zee-hindustan.jpg?itok=EBP_lypk
Zee group launches news channel Zee Hindustan

MUMBAI: Another news channel has joined the 800-odd currently beaming into Indian homes. And it is coming courtesy the Subhash Chandra headed Zee group. Called Zee Hindustan, it was launched on 20 May, with an intent to “ bring to fore the voice of the common man, from Kashmir to Kanyakumari.”

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories