MTV, 20th Century Fox tie up to promote 'Planet Of the Apes'

To promote its new blockbuster movie 'Planet Of the Apes' 20th Century Fox has tied up with popular music network MTV International as its only global media partner.

Fox will take advantage of the network's 31 localised channels and 17 websites spread across Asia, Europe, Russia, America and Latin America, an MTV release says.

The movie opened in America in July and is gradually being released all over the world. It has been directed by Tim Burton (Batman) who gives his unique touch to a classic story.

Mark Wahlberg and Helena Bonham Carter star. As part of the promotion MTV will show a half-hour special called "Making the movie: Planet of the Apes". The stars will talk about their experiences making the film and viewers will also get a glimpse about the history of the films franchise. There is also a competition on the MTV channels and websites. Forty lucky winners from around the world will get a trip to Africa where they will see apes living not in a zoo but in their natural habitat. In this way Fox hopes to connect not only with older viewers who saw the original version when they were young but also the new generation who regularly watch the music channel.

Speaking about the initiative, Harvey Ganot president MTV Networks advertising sales worldwide said: "MTV is the only multimedia youth brand that offers clients the ultimate in flexibility to tailor campaigns locally, regionally or globally, making it the real choice for companies looking for an integrated approach reaching young adults on-air, online and on the ground."

This is the first time both the companies have worked together on a film project that stretches across the world and they expect that their joint efforts will result in more awareness about the film among movie buffs. Other movies that MTV has previously been involved in include the Tom Cruise starrer 'Mission Impossible II' where it tied up with Paramount Pictures and the James Bond Movie 'The World Is Not Enough' where it partnered MGM.

Latest Reads
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting
Running Wild with Bear Grylls’ on Discovery channel gets extraordinary traction from advertisers

The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD

Television TV Channels Factual @ Discovery
Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aaye; COLORS Announces the Launch of India’s Got Talent

Don’t let talent go to waste advocates COLORS’ flagship reality show – Maruti Suzuki Arena presents India’s Got Talent powered by Vaseline and Frooti as it returns to wow viewers with some mind-boggling acts in its eighth edition.

Television TV Channels GECs
Lizol tops chart; P&G makes comeback in BARC week 40

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 29 September-5 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
Star India’s PKL draws higher sponsorship revenues in season 6

The Pro Kabaddi League (PKL) auctions saw six players command over a crore, offering further proof of the property’s rising popularity in terms of viewership and advertising interest. If we look at the viewership, the live telecast of PKL season 5 garnered 1.6 billion impressions with a target...

Television TV Channels Sports
Zee Keralam to launch in Q3 FY19

Though the general notion has been that Hindi GECs are the most watched shows across the nation, the truth is far from that. Over time, broadcasters have realised that if they want to rule India, they must cater to the various languages.

Television TV Channels Regional
Aaj Tak maintains lead across every Hindi news genre in BARC week 40

Republic TV continues to lead the English news genre as per All India BARC data week 40.

Television TV Channels Viewership
Bengali, Kannada markets maintain status quo in BARC week 40

No changes were observed in the Bengali and Kannada markets in BARC data week 40.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories