Modi Entertainment hopes to push FTV's ad sales

Modi Entertainment Network (MEN) Television was in the process of working out a plan to increase ad sales for the French channel Fashion TV CEO Rajan Kaaicker said, a day after being served a legal notice by B4U Television Network chief distribution officer Debashish De for breach of contract over a distribution and marketing agreement the two parties had signed.

B4U's contract with Fashion TV runs till 2005 and the deal signed between FTV and MEN on 9 August was illegal, De has said therefore the notice. Henceforth, both B4U Entertainment (soon to be B4U movies) and B4U Music would be handled by the network itself, De said.

Putting forth MEN's position in the matter, Kaaicker said FTV had terminated its agreement with B4U over two months previously and the approach for a deal had been initiated by FTV. MEN was just one among a number of major players it had approached for a tie-up, Kaaicker While admitting that he had received a legal notice from B4U he said MEN had in no way violated any of the terms of its contract with the network and added that his lawyers would be filing a suitable response in due course. Kaaicker said that in fact it was B4U that was in breach of contract because MEN had honoured its part of the bargain in full and would continue to do so.

On what the agreement with FTV entailed, Kaaicker said Men's brief was not only to distribute the channel but also to work out ways to increase ad revenues (virtually non-existant at this juncture). As to what were the initiatives that were being introduced to achieve this, Kaaicker could provide no details except to say that over the next quarter the results would be seen. Reacting to reports that the fashion channel was in the process of going pay, Kaaicker said it was not an option at all at this point. The focus at present was to promote the channel and increase ad revenues, he added.

Latest Reads
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People
Sun TV, Star Maa only non-Hindi GEC channels in across genre list

For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.

Television TV Channels Viewership
Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories