Modi Entertainment hopes to push FTV's ad sales

Modi Entertainment Network (MEN) Television was in the process of working out a plan to increase ad sales for the French channel Fashion TV CEO Rajan Kaaicker said, a day after being served a legal notice by B4U Television Network chief distribution officer Debashish De for breach of contract over a distribution and marketing agreement the two parties had signed.

B4U's contract with Fashion TV runs till 2005 and the deal signed between FTV and MEN on 9 August was illegal, De has said therefore the notice. Henceforth, both B4U Entertainment (soon to be B4U movies) and B4U Music would be handled by the network itself, De said.

Putting forth MEN's position in the matter, Kaaicker said FTV had terminated its agreement with B4U over two months previously and the approach for a deal had been initiated by FTV. MEN was just one among a number of major players it had approached for a tie-up, Kaaicker While admitting that he had received a legal notice from B4U he said MEN had in no way violated any of the terms of its contract with the network and added that his lawyers would be filing a suitable response in due course. Kaaicker said that in fact it was B4U that was in breach of contract because MEN had honoured its part of the bargain in full and would continue to do so.

On what the agreement with FTV entailed, Kaaicker said Men's brief was not only to distribute the channel but also to work out ways to increase ad revenues (virtually non-existant at this juncture). As to what were the initiatives that were being introduced to achieve this, Kaaicker could provide no details except to say that over the next quarter the results would be seen. Reacting to reports that the fashion channel was in the process of going pay, Kaaicker said it was not an option at all at this point. The focus at present was to promote the channel and increase ad revenues, he added.

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