SportsCenter launches in English for S-E Asia, Mandarin for China

ESPN Star Sports yesterday introduced an Asian version of the popular sports news show Sportscenter.

SportsCenter will be Asia's first live half-hour sports news programme which will provide millions of television viewers with a crisp and incisive update of the latest happenings from international and regional sporting events, a company release states.

SportsCenter will be broadcast in English to viewers in Southeast Asia via ESPN Asia. A Mandarin language version will be broadcast on ESPN China, covering North Asia (China and Chinese Taipei).

ESS introduced a Hindi version of SportsCenter to viewers in India in April this year. Since its inception four months ago, SportsCenter Hindi has attracted 24 per cent of the cable viewing population, the release says.

Launched in 1979 in the US, SportsCenter is so popular that it is watched by more than 11 million people daily. Currently SportsCenter (International version) is watched by more than 150 million households outside the US on 20 international networks, the release says.

The Asian version will be following the US programme's original format of news, feature stories, analysis, clippings and guest commentators. ESS' managing director Rik Dovey said: "SportsCenter is a habit for millions of diehard sports fans across the world. With the introduction of a SportsCenter tailored to the viewing habits and tastes of our Asian audience, we will create millions more fans for this landmark show."

He also stated that that this initiative was a big step for the company as developing such a comprehensive news bureau was a major investment. The resources required to put out live news are considerable. And doing so in multiple languages only intensifies the effort required. In fact, with the introduction of the English and Mandarin services to Asia, ESPN STAR Sports has tripled its output of live sports news programming.

He further went on to explain that: "ESPN Star Sports has set itself the target of being Asia's complete sports provider and the benchmark by which all other networks measure themselves. To achieve this ESPN must continue to innovate and to provide viewers with what they want to watch, when they want to watch it, and in a format that is relevant to them."

SportsCenter will be aired daily from Monday to Friday. Bulletins will be telecast Live at 8 PM with a repeat at around 11:30 PM, then at 2:30 am , with one more repeat thereafter.

ESS'own 60,000 sq. ft production facility in Singapore will be producing SportsCenter. It will include sports news clippings from ESPN SportsCenter, SNTV (Sports News Television), - a leading provider of sports news clippings - and Sky Sports. SportsCenter will also include cricket clippings from ESS' portfolio of sporting rights - including the English Premier League, Formula One and the major tennis and golf events throughout the year.

For each live program broadcast of SportsCenter, ESS utilises a team of 40 veteran news and sports producers, presenters, technical/production assistants, editors and reporting crewreporters. The news team brings to Asia a wealth of knowledge and experience from the international and regional sports television scene sourced from all over the world, including ESPN's SportsCenter, TWI, BBC, ITV, New Delhi Television, Hong Kong's TVB, Australia's Channel 9 Network, TV South Africa and Australian Broadcasting Corporation.

Latest Reads
Bloomberg|Quint’s The Mutual Fund Show marks one successful year of educating viewers on personal finance

MUMBAI: India’s premier business and financial news company, has recently announced the completion of one successful year of its highly popular series ‘The Mutual Fund Show’. The feature, streamed across multiple platforms to a wide user base, provides critical guidance to India’s new generation...

Television TV Channels News Broadcasting
Cartoon Network Enterprises’ new Back to School collection

To kickstart their new school semester, kids can now flaunt and stock up the coolest & cutest school essentials! Cartoon Network Enterprises (CNE), the global licensing and merchandising division of Turner India, brings to kids a brand new Back-to-School collection at offline and online retail...

Television TV Channels Kids
Summer of fun and excitement with india’s no 1 kids entertainment destination - Nickelodeon

India’s leading kids’ entertainment franchise Nickelodeon has kids beat the summer heat with a host of exciting and fantastic entertainment spread of new movies and new episodes starring favorite Nicktoons. Adding to the excitement are interesting and once in a life time opportunities for kids to...

Television TV Channels Kids
Zee Anmol retains leadership in GEC (U+R) in week 20

Star Plus and Star Utsav swapped their sixth and seventh positions in Broadcast Audience Research Council (BARC) data of week 20 of 2018 in the Hindi GEC (U+R) market, whereas in rural markets no changes were observed as compared to the previous week. Sony Sab and Star Bharat exchanged their...

Television TV Channels Viewership
Karnataka election helps news channels increase ratings

The general news channels witnessed a spike in the ratings because of the Karnataka elections. Aaj Tak led the chart in all three Hindi news markets, as per Broadcast Audience Research Council’s (BARC) week 20 ratings for 2018. English news genre doubled its ratings in week 20 and Republic TV...

Television TV Channels Viewership
Applause Entertainment and Sudhir Mishra hold Ronit Roy, Tisca Chopra and Parvin Dabas, ‘Hostage’

Applause Entertainment, the content studio from the Aditya Birla Group brings its audiences a premium drama series that will be a bolt from the blue. ‘Hostages’ is a potent conspiracy thriller fueled by several twists, strong performances and sharp direction. ‘Hostages’ brings together a stellar...

Television TV Channels GECs
ITV Network readies Punjabi music channel

MUMBAI: All the Punjabi music lovers have a new destination to groove to the bhangra. ITV Network is launching a new music channel P Tunes. A source close to the development confirmed the news and revealed that the channel will be launched next month. “There will be two channels, HD which will be...

Television TV Channels Music and Youth
Eros International profit margins up in FY 2018

BENGALURU: The Sunil Lulla-led Indian film and media company Eros International Media Ltd (Eros) saw EBITDA for the quarter ended 31 March 2018 (FY 2018, year, fiscal under review) of Rs 328.21 crore and a margin of 34.2 per cent of operating revenue, about 985 basis points more than the margin of...

Television TV Channels Movie Channels
Zee Cinema to air the World TV Premiere of the family entertainer Pad Man on Saturday, 26th May at 8PM

The people who are crazy enough to think they can change the world are the ones who do. A movie that dared to break stereotypes and talk about a tabooed topic, Pad Man was instrumental in creating a platform to discuss female hygiene in the country. Helmed by the celebrated director R Balki, Pad...

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories