Star, UTV announce JV for Vijay TV

Star Group Limited and UTV announced in Chennai today the formation of a joint venture which will oversee Tamil regional language channel Vijay TV. Star has taken a controlling 51 per cent majority stake in Vijay Televisions Ltd, the UTV subsidiary which manages the channel, while the remaining 49 per cent remains with other shareholders, primarily UTV. The JV covers content, distribution, ad sales and marketing.


The JV will focus on content production and distribution in Tamil and will enable Vijay TV programming to reach new markets within India and overseas under the Star bouquet, an official release says.


Peter Mukerjea, CEO STAR India, said: “Vijay TV is an established brand in the market and brings to the table local experience and equity with the consumers. Vijay TV will complement our success in Hindi language programming, and help us penetrate deeper into South India – the synergies are obvious.”


“The regional language market has huge growth potential and a joint venture with Star will give Vijay TV the right impetus to take it to the next level,” said Ronnie Screwvala, Chairman of UTV.


Mukerjea ruled out any change in the name of the channel and said he expected the channel to be ready to pose a serious challenge to its rivals before the year was out. Mukerjea said they would be refurbishing Vijay TV's film library as well as pumping money into development of programming but would provide no details about the roadmap that had been set out to reposition the channel.


On what would happen to CEO Rohit Adya in the new dispensation, Mukerjea said he would be returning to UTV. Ajay Vidyasagar who has come in as COO will be heading the channel.


While the broadcast of Vijay TV channel stays with UTV under its subsidiary Vijay Broadcasting, the JV will provide content, distribution, ad sales and marketing to the channel.


The new company has reportedly been floated to circumvent the statute that foreign companies cannot hold more than 20 per cent in a satellite channel while uplinking from India.


It is too early in the day to predict how far Star's acquisition of Vijay TV will impact on the the channel stakes in Tamil Nadu with Kalanithi Maran's Sun TV being far and away the leader but Tamil television is bound to see a sea change with the big boys Star and Zee (Asianet Bharati - soon to be Zee Alpha) making their entry.

Latest Reads
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories