Television

Sabe TV readies new programming; says it beats Zee and Sony in rest of Maharashtra

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/03/zeee.jpg?itok=0R7Wd1HC

The battle for the No 4 slot in the general Hindi entertainment channel sweepstakes is hotting up. Sahara TV has refocused itself and is readying for an aggressive marketing and programming assault, so can Sabe TV be far behind?



A press release from the company says that its FPC is being rejigged and a bunch of new shows are being introduced come the first week of September. Popular sitcom Office-Office will air thrice a week. A fun-based programme to be produced and hosted by Ravi Behl and Naaved Jaffrey of Sony Entertainment's Boogie Woogie fame titled Paisa Vasool will be introduced, featuring celebrities in each episode and mounted on a lavish scale. A cop-thriller Dial 100 will be shown four days a week from Mondays to Thursdays.

A spanking new one-and-a-half hour afternoon programming band featuring women oriented programmes like a Cookery Show, a Pop Countdown, Swayam (the woman achiever), Utsav, and Drishtikon is also to be introduced.

Additionally, a popular cartoon strip for children will be shown daily from Monday to Friday in the evenings. Variety programmes such as Brahma Vishnu Mahesh, comedies like Daddy Samjha Karo and Yes Boss and dramas like Karam and Sambandh will be featured on the 9.00 pm slot.

With the introduction of fresh programming, Sabe TV's FPC will include a daily cartoon strip, a daily sitcom, Aflatoon at 7 pm, the fantasy Alif-Laila at 7.30 pm, comedy Office-Office at 8 pm thrice a week followed by Paisa Vasool, the daily thriller Dial 100 at 8.30 pm and varieties like mythological dramas and weekly comedies at 9 pm and the comedy Shriman Shrimati at 9.30 pm.

Sabe TV, in the release, claims that it has overtaken major players like Sony and Zee in the five major cities (excluding Mumbai) in the key western Indian state of Maharashtra. Market research agency's AC Nielsen's latest TAM data for the week ending 28 July 2001 shows that Sabe TV has generated higher Gross Rating Points (GRPs) - for the Top 25 programmes in all segments like All 15+ AB, 15 + Female AB, 15 + All ABC and 15 + Females ABC - than Sony Entertainment and Zee TV, the release states.

GRP DELIVERIES of TOP 25 PROGRAMMES
Target Group Sabe TV Sony Entertaintment Zee TV
C&S 15+ AB 90.6 75.9 80.0

C&S 15+ AB Females

114.9 84.5 89.2
C&S 15+ ABC 60.2 58.7 52.0
C&S 15+ ABC Females 73.2 64.8 58.5
Source: TAM. C&S Homes. Market: Rest of Maharashtra, excluding Mumbai.Week: 22-28 July 2001

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/mallika.jpg?itok=Ld06iORE
This special musical video follows Bani J tirade against trolls as a part of ‘Trolled’ series on RISE by TLC

After a power packed punch by Bani J to the misogynistic trollers, comedy sensation Mallika Dua is all set to fire back with her quirks and wits and show the internet hate its place. This will be the second short format music video under the ‘TROLLED’ series and will premiere on Rise by TLC, a...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/partho.jpg?itok=P31SA2Dp
Sports dominated OOH viewership in April-May: BARC

Contributing more than half of the total TV viewership during the April-May period, the sports genre topped charts in Broadcast Audience Research Council (BARC) India's Out of Home (OOH) measurement report. Sports accounted for 70 per cent of viewership, while movies and music enjoyed 10 per cent...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/news18.jpg?itok=6c_jXK46
News18 Network launches multimedia campaign to strengthen its position

MUMBAI: News18 Network, has announced the launch of its mega campaign 18=1. The Network, which once comprised of channels such as CNN-IBN, ETV, IBN7 and IBN-Lokmat, recently consolidated all its general news channels under the News18 Brand. This has allowed the Network to develop one, seamless...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/brid.jpg?itok=KzqLd-H5
Guest column: TV Analytics on Colors Tamil

Viacom’s entry into a new regional market with channel Colors Tamil has made big news since its launch in February this year. With its sampling phase for content still running, the channel’s performance has a dynamic impact on the regional television landscape. We studied the key viewership...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/mukta.jpg?itok=ZHT0DMSs
Mukta A2 Cinemas launches the newly acquired SunCity Multiplex

Mukta A2 Cinemas, a well known chain of cinemas from the brand Mukta Arts Ltd, announces the launch of its new property SunCity Mukta A2 Cinemas, located at Vile Parle, Mumbai. The launch took place on 15th June 2018 and was celebrated with the release of this month’s most awaited action-drama,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/poli.jpg?itok=gJTbftHf
Polimer TV, Gemini Movies make presence felt in BARC's week 23 data

MUMBAI:  Polimer TV, Tamil language satellite television channel and Gemini Movies, a Telugu movie channel of Sun Network, were the two new entrants in the Tamil and Telugu markets after BARC released its ratings for week 23. Star Jalsha and Zee Marathi topped their respective markets, while the...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/sunzee.jpg?itok=JVYTocjX
Sun TV, Zee Anmol almost neck-to-neck in across genres

BENGALURU: Zee Entertainment Enterprises Limited (Zeel) free to air (FTA) Hindi general entertainment channel (Hindi GEC) Zee Anmol entered the bastions held by either the Sun TV Network’s flagship Tamil GEC Sun TV or the channel that aired the Indian Premier League (IPL) in week 21 of 2018. Zee...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/13/eklection.jpg?itok=Nv1LuT-G
With four elections due, networks with regional news channels set to benefit

With four key assembly elections lined up towards the end of the year, India's regional news channels could be laughing their way to the bank. In a bid to maximize their revenues, channels are in the process of sprucing up their programming and hiking ad rates. iTV Network, Network18, Zee News...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/markand.jpg?itok=Qn1oGiTi
Markand Adhikari re-appointed by TV Vision as MD for three years

TV Vision has re-appointed Markand Adhikari as managing director of the company for next three years. The appointment is subject to approval from the members at the ensuing General Meeting of the company.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories