Sabe TV readies new programming; says it beats Zee and Sony in rest of Maharashtra

The battle for the No 4 slot in the general Hindi entertainment channel sweepstakes is hotting up. Sahara TV has refocused itself and is readying for an aggressive marketing and programming assault, so can Sabe TV be far behind?

A press release from the company says that its FPC is being rejigged and a bunch of new shows are being introduced come the first week of September. Popular sitcom Office-Office will air thrice a week. A fun-based programme to be produced and hosted by Ravi Behl and Naaved Jaffrey of Sony Entertainment's Boogie Woogie fame titled Paisa Vasool will be introduced, featuring celebrities in each episode and mounted on a lavish scale. A cop-thriller Dial 100 will be shown four days a week from Mondays to Thursdays.


A spanking new one-and-a-half hour afternoon programming band featuring women oriented programmes like a Cookery Show, a Pop Countdown, Swayam (the woman achiever), Utsav, and Drishtikon is also to be introduced.


Additionally, a popular cartoon strip for children will be shown daily from Monday to Friday in the evenings. Variety programmes such as Brahma Vishnu Mahesh, comedies like Daddy Samjha Karo and Yes Boss and dramas like Karam and Sambandh will be featured on the 9.00 pm slot.


With the introduction of fresh programming, Sabe TV's FPC will include a daily cartoon strip, a daily sitcom, Aflatoon at 7 pm, the fantasy Alif-Laila at 7.30 pm, comedy Office-Office at 8 pm thrice a week followed by Paisa Vasool, the daily thriller Dial 100 at 8.30 pm and varieties like mythological dramas and weekly comedies at 9 pm and the comedy Shriman Shrimati at 9.30 pm.

Sabe TV, in the release, claims that it has overtaken major players like Sony and Zee in the five major cities (excluding Mumbai) in the key western Indian state of Maharashtra. Market research agency's AC Nielsen's latest TAM data for the week ending 28 July 2001 shows that Sabe TV has generated higher Gross Rating Points (GRPs) - for the Top 25 programmes in all segments like All 15+ AB, 15 + Female AB, 15 + All ABC and 15 + Females ABC - than Sony Entertainment and Zee TV, the release states.


Target Group Sabe TV Sony Entertaintment Zee TV
C&S 15+ AB 90.6 75.9 80.0

C&S 15+ AB Females

114.9 84.5 89.2
C&S 15+ ABC 60.2 58.7 52.0
C&S 15+ ABC Females 73.2 64.8 58.5
Source: TAM. C&S Homes. Market: Rest of Maharashtra, excluding Mumbai.Week: 22-28 July 2001

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories