MTV India joins the party as channel turns 20 in the US
(Posted on 1 August 2001, 1:30 PM)
Today,
August 1, marks a red letter day for MTV. It completes 20 years
of existence in the US. And to celebrate the unique occasion,
it is having an all-out birthday bash here and abroad.
In
India one can catch MTV Loveline today at 3.00 p.m. & 10.00 p.m.
MTV's "Happy Birthday" is being celebrated with "Agony Uncle"
Cyrus Broacha . Popular model Madhu Sapre joins him on the "love
seat". Pooja Batra & Pooja Bhatt will also be calling in to wish
the channel good cheer. Speaking about MTV's turning 20, VJ Nikhil
Chinnappa said," I guess it is still a little childish and it
is never going to grow up which is the great thing about MTV.
It is one of those organisations that is going to remain forever
young."
In
America it's going to be one long party. And on the agenda is
- MTV20: LIVE AND ALMOST LEGAL. It will be hosted by ''Total Request
Live's'' Carson Daly and will air live on MTV and MTV2 at 8 p.m.
(EST), following a 12- hour block of music videos, promos, and
intros from the first 20 years of MTV.
The
bash will feature a combination of live in-house and remote performances
from artists who have appeared on the network in the last 20 years
as well as celebrity interviews. It will be shown from the Hammerstein
Ballroom at the Manhattan Center. Featuring are performances from
Hot Summer Tours including Bon Jovi, Nelly, Depeche Mode, Blink-182,
Aerosmith, and Sugar Ray. Other performances include a reunited
TLC, Jane's Addiction, Billy Idol, Method Man, Mary J. Blige.
The five original MTV VJs: Martha Quinn, JJ Jackson, Alan Hunter,
Nina Blackwood, and Mark Goodman will also put in an appearance
as well as the popular cartoon characters Beavis and Butthead.
Judy
McGrath, president of MTV said: ''This party is as much about
celebrating the future of MTV as it is about our history. For
20 years we have focused on constant evolution and reinvention
and we're not about to slow down in the next 20.'' Van Toffler,
president of MTV said, "We're stuffing 20 years of MTV in one
room for one night with all the music, irreverence and energy
that we're known for. This should be a memorable night."
Coca-Cola
and Volkswagen are sponsoring the event.
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