Need for addressability stressed at Entermedia 2001

The Entermedia 2001 conference kicked off in Mumbai's western suburb of Andheri today with the issue of addressability forming the core of discussions at the session on television and broadcasting.

IN Cable's Ashok Mansukhani, speaking for cable operators, pointed that the cable industry, like the film industry is facing difficulties with the recent announcement of a 5 per cent service tax on cable operations passed in mid-July. "Nobody exactly knows on what the sales tax is to be paid, and the interesting part the service tax is that cable operator are supposed to file a declaration and if your declaration is incorrect then you are liable for prosecution," he pointed out.

Meanwhile, Sandeep Goyal, group broadcasting CEO, Zee Network, pointed out that the cost of creating content for television had escalated without a concomitant increase in revenues from advertising and this pointed to the need to bring in more addressability by way of cable operators declaring their actual subscriber base.

Stating that it were the consumer who were reluctant to pay the full amount for the subscription, Mansukhani said the current rate that cable operators pay per subscriber was Rs 104 while the consumer paid only RS 100.

Though much was said about problems dogging cable operators, the addressablity issue and what should be done to come to terms with it, what eventually remained unaddressed was a concrete proposal to tackle this problem.

The panelists consisted of Kiran Karnik, former Discovery Channel head who recently was appointed as the president of NASSCOM, Ravi Gupta, CEO B4U; Ravina Raj Kohli, CEO, HFCL-Nine Broadcasting India Ltd; Ashok Mansukhani, Incable; Sandeep Goyal, group broadcasting CEO, Zee Network; K. Kunhikrishnan, deputy director-general, DD; Rajesh Pant, Sony Entertainment Television and RK Gupta from Prasar Bharti.

Karnik pointed out that if the next phase of growth in the industry was to be kickstarted, it was imperative that subscription rates be hiked to at least RS 300.

Gupta said there many inefficiencies of the products that go across channels. Systems were required which would provide better utilisation of products.

Is the cable industry in India going to see the size and growth that has happened in the developed countries like the US? Can we expect international cable operators pumping money into last mile connectivity? How soon is the pay market expected to develop for the broadcasters? What is the realistic number of channels the Indian industry can support - both nationally as well as regionally? Does DTH have a realistic future in India? These were some of the questions which received no satisfactory answers.

Latest Reads
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs
Time Maharashtra.....Feel The Pulse of Maharashtra

Viasys Digital Network Pvt. Ltd, under the leadership of founder chairman Mr. Sudesh Bhosle brings together a blend of Media and IT skills bagged by a deep understanding of Global Media.

Television TV Channels News Broadcasting

As the country gears up to celebrate the symbolic victory of good over evil, EPIC makes the day special for their viewers by airing special programming for the festival of Vijayadashami.

Television TV Channels Factual @ Discovery
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories