Television

Discovery unveils new programming strategy; targets launch of Travel and Adventure channel before year-end

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/22/discovery_logo.jpg?itok=xt0BQT_S

Three months into his position as head of Discovery Communications in India, managing director Deepak Shourie today announced a new programming strategy - 'My Time on Discovery' - targeted at both viewers and advertisers. Discovery is introducing programming blocks that it says will appeal to the various target groups at times that they prefer while at the same time giving advertisers a focussed platform to reach key audiences.

The new initiative goes into effect from 1 October, 2001 and is based on studies that the channel undertook to research audience-viewing patterns across demographics, identifying the most popular day parts for each demographic, Shourie said.

Subsequently programmes were identified that would appeal to each target set and scheduled accordingly, hence -'My Time on Discovery'. The blocks that are being introduced are Sunrise (7am - 9am), Discovery Kids (3pm - 4pm), Action Zone (4pm - 5pm), Prime Time (8pm - 11pm), Friday Showcase (9pm - 11pm) and Super Sundays 7am - midnight); each of which caters to different groups.     

NEW CHANNELS: Shourie also revealed that two new channels Discovery Health and Discovery Travel and Adventure would be rolled out in India in the coming 12 months. "We are trying to have the launch of Discovery Travel and Adventure by the end of the year but there is no certainty of that happening," Shourie said.

Discovery channels dubbed in southern Indian languages were also being planned, Shourie said. At present the network offers a 24-hour parallel Hindi audio feed in addition to an English audio feed.

Discovery Channel India, which launched in 1995, is a 24-hour pay channel, reaching over 21 million homes throughout India according to company estimates. Discovery also airs as a block on Vijay TV, every Tuesday and Thursday from 5:30 PM to 6:30 PM and 3 PM to 5 PM on Saturday in addition to an afternoon slot on national broadcaster Doordarshan's Metro channel. Available via PanAmSat IV, the network is operated and managed by Discovery Communications, Inc.

In addition to Discovery, the company also beams Animal Planet, a joint venture with BBC. Animal Planet was launched in India in March 1999 but is still struggling to establish itself. Asked about this Shourie admitted as much and said the channel "needed to be repositioned, restrategised and repromoted." He however could offer no answers on how this was to be managed.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/nushka.jpg?itok=u1AhchW9
Anushka Sharma joins hands with Discovery to promote Tiger Conservation Movement

Leading Bollywood actress Anushka Sharma has joined hands with to promote a global awareness movement to save tigers from extinction.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/Untitled-1.jpg?itok=5g9OEhsK
Shemaroo Entertainment brings back the Golden Era of Nimmiji

Shemaroo Entertainment’s retro music channel Filmi Gaane launched a compilation of 35 songs of 1950’s veteran actress Nimmi by the name “SUPERHITS OF NIMMI - The Vintage Beauty”.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/star.jpg?itok=C67XVMCc
Star India publishes RIO as per TRAI tariff order

After Supreme Court of India gave the verdict in favour of Telecom Regulatory authority of India (TRAI) in the tariff order case.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/cnbc.jpg?itok=L4vaERIT
CNBCTV18.com and CNBC-TV18 break new ground with launch of educational web series — Mutual Funds Simplified

CNBCTV18.com, the premium financial news digital platform, and CNBC-TV18, India’s No. 1 business new channel, will launch a new digital series named “Mutual Funds Simplified” on November 13, 2018.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/randeep.jpg?itok=svE3wkIb
Network18 Digital elevates Ranadeep Chakravarty as marketing head

Network18 Digital, the digital arm of Network18, announced the elevation of Ranadeep Chakravarty to marketing head of Firstpost, News18 and in.com.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/Michael-Ivanchenko.jpg?itok=PB2Pd0Nr
TiVo Renews Personalized Content Discovery Platform Agreement with Foxtel

SINGAPORE: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Foxtel, Australia’s leading subscription-TV platform, has renewed its license to TiVo’s Search and Recommendation services and will have access to TiVo’s Personalized...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/amazon.jpg?itok=cqJvZFBl
Regional becoming the focus for festive advertising

The last quarter of the year is the best season for everyone. The festive rush not only excites consumers but even brands and advertisers. Television viewership increases and the overall growth in advertising also witnesses an uptake during the festive season.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/Yan-Liu.jpg?itok=BIWYDZCw
TVision technology will complement BARC India’s data: Yan Liu

Star TV has partnered with TVision, a company which measure actual eyes on screen attention providing advertisers, agencies and television networks with the second-by-second data required to understand the effectiveness of television advertising and programming.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/10/alipay.jpg?itok=8rWE9ncF
Alipay signs 8-year deal with UEFA

Chinese payment platform giant Alipay has become the official global payment partner of UEFA for the next eight years.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories