Hallmark hopes seven will hit the spot in new programme initiative

Seven seems to be a number with Hallmark Entertainment Network in its efforts to have a more significant presence in India.

Towards the end of last year the channel introduced a new signature - "Celebrate Life" - which was one of several key components behind the rebranding of Hallmark that included new on-air graphics. At the time there was also the repackaging of core programming into seven new primetime branded blocks for "all members of the family to enjoy together."

The effort has not really succeeded for the channel, which was launched in June 1999 in India. Hallmark is now launching seven new programmes from next month which it hopes will impact favourably on its viewership.

The programmes will be targeting children, youth and daytime television viewers. The highlight of the new programming initiative is the Indian premiere of the popular children's series Sesame Street which will start showing from 1 May.

May is also Women's Month on Hallmark, with a week of specially-scheduled movies starting from May 7 that climaxes with the premiere of Jackie, Ethel and Joan: Women of Camelot on May 13 and 14 - the dramatic story of the women behind the legendary Kennedy political dynasty.

The new initiative follows an eight-month research study which covered six countries that the channel conducted. Hallmark claims a viewership of over 7.5 million in India and is aiming to reach a 12.5 million audience.

Hallmark Channel is owned and operated by Crown Media International, Inc., a wholly owned subsidiary of Crown Media Holdings, Inc. cases.

Latest Reads
BTVI continues with ‘The Opinion Series’, an initiative where Thought Leaders share their Investments Mantra

BTVI- Business Television India, India’s premier English business news channel started ‘The Opinion Series’ in August 2018, to bridge the gap between the opinion makers and opinion seekers by bringing on board leaders from varied walks of life to talk about their personal investments mantras and...

Television TV Channels News Broadcasting
ET NOW celebrates India’s most promising SMEs at the 7th Season of ‘Leaders of Tomorrow’ Conclave and Awards 2018

ET NOW, India’ leading English Business News Channel, hosted the 7th season of ‘Leaders of Tomorrow’ (LOT) Conclave and Awards 2018

Television TV Channels Music and Youth
adidas India congratulates the 2018 Arjuna awardees

Young athletic sensation Hima Das is in headlines yet again and this time for being awarded with the highest sports honour in the country, the Arjuna Award.

Television TV Shows Awards
Sony Pictures Networks India is recognized asone of India’s Top 100 Best Companies for women

Sony Pictures Networks India (SPN), India’s leading entertainment and sports broadcast network, has been ranked for the 2nd consecutive year, asthe Top 100 Best Companies for Women to work in India.

Television TV Channels English Entertainment
Hindi news most benefited genre in Chrome DM week 38

With a growth of 0.83 per cent as compared to last week (37), the Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 38 of Chrome Data Analytics & Media.

Television TV Channels Viewership
Swaroop Banerjee to head Zee Entertainment’s Live business

Zee Entertainment Enterprises Limited (ZEEL), a leading media & entertainment powerhouse, today announced the appointment of Mr. Swaroop Banerjee as the Chief Operating Officer – Zee Live.

Television TV Channels GECs
Mirror NOW hosted a grand celebration in Gurugram to celebrate its journey

Launched in March 2017 with the brand philosophy of ‘You First’, the latest entrant in the English news sense, Mirror NOW, created a new genre of content with a defined purpose of focusing on issues that impact people’s lives.

Television TV Channels News Broadcasting
Toonz Media to Recreate the Iconic Indian Comic, Chacha Chaudhary

Forever unforgettable Indian comic book ‘Chacha Chaudhary’ created by the renowned Padma Shri cartoonist Pran Kumar Sharma to be recreated in to an animated series.

Television TV Channels Kids
Committed to Saving India’s Cinematic Heritage, Viacom18 partners with Film Heritage Foundation for the 4th Film Preservation & Restoration Workshop India 2018

Celebrating a century of Bengali cinema, Viacom18 and Film Heritage Foundation (FHF) announces the 4th Film Preservation & Restoration Workshop India 2018 (FPRWI) in Kolkata.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories