Zee Telefilms claws its way back on the bourses

Zee Telefilms Ltd (ZTL), while still struggling to attract viewers, is in the middle of a determined fightback worthy of some appreciation. At least that's how the stockmarkets are perceiving it. The ZTL share has been clawing its way back - it rose by more than 10 per cent last week.

And in today's trading it registered an increase of around Rs 7 when it closed at Rs 142.40 after surging to an intra-day high of Rs 144.25. Its low during day trades was Rs 133.00 with the share chalking up a volume of 3.8 million shares.

So what's perking up ZTL? Two pieces of news. One that its viewership ratings are looking up, even as Star TV and Sony Entertainment have been grappling hard to retain their grips on audiences. According to Intam data for all cable and satellite homes for the month 26 February-25 March 2001, three of its shows Koshish, Amanat and Mehandi Tere Naam Ki have consistently been figuring in the Top 10 shows chart with television rating points of between 4.5 and 5.5.

The gains have mainly come at the expense of Sony Entertainment Television which has seen a rapid erosion of ratings for its Jeeto Chappar Phaad Ke game show. Even Star Plus' Kaun Banega Crorepati has gradually been losing its grip while other family dramas such as Kyunki Saas Bhi Kabhi Bahu Thi and Kahani Ghar Ghar Ki have been holding on to theirs.

The second piece of news that the market is looking favourably at is the fact that the Zee Network is finally getting its digital direct to operator bouquet together with its leading channel Zee TV expected to encrypt and go pay by next month. Cable TV operator pricing for the Zee bouquet - including Zee Cinema, Zee English, Zee MGM, Zee News, and Alpha Marathi, Gujarati, Bengali and Punjabi - has been fixed at around Rs 25. The pay TV model is expected to add substantial subscription revenues to ZTL's books and profits to its bottomline.

The key question is: is the market once again getting carried away and, once again, much too early?

One will have to wait and watch the ratings sheets in the coming weeks to see if the upward audience grabbing movement of Zee TV's shows is maintained. On the pay TV front, subscription revenue collections from cable TV operators for its bouquet are not going to be easy. Even if one considers that its Siticable network has a captive five million subscriber base. One can expect payments from only one-third of cable TV operators taking a feed from Siticable headends as has been the record so far in the cable TV trade.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories