Television Asia ranks HBO as Tops amongst channels

Asian cable TV magazine Television Asia conducted a survey in October 2000 amongst 400 cable operators Asiawide (majority of the respondents were from India). The survey has come out with some flattering results for HBO, which has been rated as numero uno in five (see tables below) out of the seven categories that the channels were rated on by cable ops. Discovery was the other good performer as far as cable operators were concerned. Star Plus was another dark horse winner when it ranked highly on best programming and most popular channel.

Fashion TV with all its breast and bottom display was surprisingly ranked as the channel offering the worst programming and sales.

The survey also probed cable ops' minds on other issues like when and why they would dump or carry a channel from their networks. 62% said that they would opt for channels that provided the maximum amount of programming value to their subscribers. Other reasons why they would retain/drop a channel included included digital poor transmission quality (five per cent), too many advertisement breaks (three per cent), language/dubbing issues (five per cent) and poor affiliate relations (three per cent). Another five per cent said they would prefer to add channels rather than drop them. Eight per cent named a few channels that they would choose to block but did not assign reasons for their decision.

Best Programming
Worst Programming

1. HBO - 55%

2. Discovery - 10%

3. CNN - 7%

4. Star Plus, Star Sports MTV - 15 %

Cinemax, ESPN, Star world, AXN, Zee TV, B4U - accounted for the remaining 13 per cent.

1. Fashion TV - 19%

2. CNNI - 16%

3. CNBC - 12.6%

The remaining votes for worst programming went to CETV, ESPN, Star Movies, Star Sports, Kermit, Jain TV, AXN, HBO, Plus 21, Zhongtian, Sony Entertainment, Zee TV and Hallmark.
Best sales and Marketing
Worst Sales and Marketing
1. HBO - 32 %

2. Discovery - 15%

3. MTV - 10%

4. ESPN - 7%

5. Star Channels - 17%

The Philippines Movie Channel Pinoy Blockbuster, Turner's Cartoon Network, Cinemax, Sun TV and CNBC account for the remaining votes.
1. CNNI - 17%

2. Fashion TV - 14%

3. CNBC - 10%

The remaining 51% included French service TVS, B4U, Sun TV, National Geographic, ESPN, Taiwanese channel Zhongtain.
Best on-air look
Worst on-air look
1. HBO - 20%

2. Discovery - 17%

3. AXN - 14%

4. MTV - 8.5%

5. CNNI - less than 8%

Nickelodeon, Disney, ESPN and National Geographic gathered enough space for a mention.
1. CNBC - 21%

2. Hallmark - 16%

3. Cinemax - 10.5%

4. CETV - 5 %

The rest of the list was made up of known and unknown country specific services.
Best Viewer Feedback
1. HBO - 31%

2. Discovery - 18%

3. CNNI - 8%

4. Star Plus - 7%

5. MTV - 5%

Remaining 30% votes were regional or area specific channels including ESPN, National Geographic, Zee TV, Sun TV and Sony Entertainment Television.
Most popular channels
Best value for money
1. HBO -47.5 %

2. Star Plus -15%

3. ESPN - 12.5 %

4. Discovery - 12 %

The remaining 13 per cent of the votes were divided between Disney, MTV, AXN and Sun TV.

1. HBO - 29 %

2. Discovery - 18 %

3. ESPN - 10.5%

4. CNNI - 8 %

The remaining 35 per cent is divided between Star Movies, Pinoy Blockbuster, MTV, National Geographic, Disney, Zee TV and CNBC.


Latest Reads
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories