Television

QUESTION AND ANSWER SESSION CHRIS DEERING AND PAUL MEYERS

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/31/Untitled-1_33.jpg?itok=fta2Vwk_

Member of audience to Chris:

My question is that with the advent of gaming portals and onset of broad band internet do you see any threat to your business in future?



Chris Deering: 

Well, I think if our business doesn't evolve in the direction where consumers want it to of course there is a threat but I prefer to say this is an opportunity with online components of games perhaps with pre recorded element, perhaps one hundred percent online. Online portals right now are multi-player. Online gaming and real time persistent worlds is rather a niche business and I know because Sony has one of the most successful online games called "Ever Quest". It's successful and it has about hundred and fifty thousand subscribers. One before online gaming can become huge, huge and a mass market context atleast with games as we currently define them fast frame rate, full screen foremost video is gonna need to be of lot more broad band out there and till that time the connectivity part would be just to update information or to play fairly a slow latency games like may be gold or tax games or persistent world games. 



I am not sure I am answering your question but clearly the technology moves on everyday and I think as soon as you move with it and there will be a growing part of the gaming world that has real time online connectivity. 



Member of audience: 

Shivjeet, I have a question for Paul of Asiacontent, a case is made for personalization on the net, customization being a stage before that what do you say about that, I mean what's the trend, where is it gonna be, what are the problems, how soon are you going to get there?



Paul Meyers: 

Personalization is certainly an important part of the internet especially on a content site whether it's an MTV or a Yahoo or a sports site or any kind of a content driven site I think, we are seeing that happening increasingly in the States not so much yet in Asia, a basic technological reason in North Asia, many of the software products that allow you to do it simply cannot handle non-roaming characters ok, I think we will start to see that happen fairly soon but I don't think its appropriate for all sites, I think may be with a MTV site absolutely you are gonna find out about the music you are interested in or a sports site if you want Cricket but you don't want the NBA. 



I don' think it should be forced upon people because its not good for everybody I know I helped my dad get on the internet a couple of weeks ago back in Chicago, he didn't wanted it all, he just wanted plain vanilla version he wanted what came out of the box it was good enough for him, he didn't want to get into the personalization, yes its important yes we'll see more of it I don't think it will commute backwards anytime soon.



Nisha: 

Mr. Paul my name is Nisha and I work for Quantum, All the figures that we have been told today or shown today pertain broadly to Asia we haven't seen specific figures on India. It appears to me that access to the internet is very widely split between in home and out of home access. 



How does that impact on behavior of the internet do you think, in what way do we need to take cognizance of people that are going out paying for one hour of internet time and therefore are very conscious about how they are spending vs somebody who is accessing the net at home?



Shivjeet: 

I guess what she is asking about in-home vs cyber cafes vs these two users how does that effect content or does it?



Paul Meyers: 

Well, on one hand now it doesn't effect content and on the other hand yes it does. So let me explain one of the things we have to be very very careful of is that access speed and band width varies with in a country and from country to country ok, certainly everybody want to see a video on the internet today, they wanna have the ability to do that sometimes the infrastructure is simply not there to allow them to do it or sometimes there are kids who are willing to wait 22 minutes to get a 30 sec clip of a video ok, so band width is an issue there, that we pay attention to so we don't force a lot of eye candy and a lot of full motion video and music downloads on everybody who make them available so if you have better access you are connecting from your office, or university, or some broader band access plate you can enjoy those features but we don't make it necessary because we loose in many essences the broad base of the audience.



Vishal: 

Hi! This is Vishal from India games the question to Asiacontent is you have not talked about conversions at all in your complete internet strategy conversions of media where you finally would be having the Internet the television and all this medias is talking together your thing was completely focused on internet but I think a lot of people over here would also be interested in knowing as to how a particular brand would position itself when conversions really happen because Asia is poised for a huge growth as far as broad band is concerned and if somebody can watch MTVS streaming on his website, so what happens to MTV as a channel on television?



Paul Meyers: 

Good question, good question, first we have plans off course in certain countries and we are actually doing it in some countries like in Korea and Japan to make more streaming available, to make actual paper view downloads of music or videos available that way as well.



don't think they were ever gonna conflict with the channel, the channel is a 24 hour stream and it has its own character and its own personality, and the way that it interacts with its audience I think its always gonna be there and there are some technological advances to it but I don't see us competing with that. Again one of the key things in the internet is that it allows you as an audience member to do it when you want ok, and any portions you want so may be you are interested in J Pauper or may be you are interested only in Way Sis or may be only interested in boyband you can programme your own boyband channel even if the 98 percent of the rest of the world isn't interested in doing that that's what internet allows you to do and that's how I see us moving to a broad band offering both on MTV and on other offerings as well. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/star.jpg?itok=nH3qWMLI
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/laliga.jpg?itok=x-xZDNBY
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/pro.jpg?itok=sugTQBrT
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/anuj.jpg?itok=-E5WfiLv
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/mip.jpg?itok=inSA-NKs
Eros Now's Smoke MIPCOM screening gets packed house

A packed house turned up to watch Eros Now’s premier of its original Smoke at the Verriere Californie in the famed Palais des Festivals in Cannes, France on 15 October 2018.  The shortened  20 minute version of the 45 minutes per episode had you gripped right from the first frame which showed the...

Television TV Shows Drama Series
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/maa.jpg?itok=i996yNGM
Sun TV, Star Maa only non-Hindi GEC channels in across genre list

For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/net.jpg?itok=nUmDLaeP
Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Amazon_NEW.jpg?itok=KI9MRqO5
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Marathi_BARC.jpg?itok=DUC_6K8L
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories