Television

ALEX KURUVILLA Managing Director, Mtv India. Welcome Address

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/02/Untitled-1_23.jpg?itok=HnePWQ-x

Hi! And welcome to the third Mtv and Brand Equity Forum. Infact this is the first time we are holding the youth forum in Delhi and judging by the incredible response that we have got we have obviously made the right decision but what is even more heartening is the fact that people have winged their way to Delhi all the way from Hyderabad, from Chennai got a huge contingent from Bombay so I'd like to just thank all of them for taking this effort and I promise it's going to be worth every bit of your time that you spend here. 





It was only recently that Mini just spoke about it that we have had run away success with an event that we did again in Delhi showing the importance that Delhi plays in the youth market today and that was in the world's longest dance party. It is only recently that we have got an official intimation of the fact that we are now and Delhi is included in the official world record in the Guiness Book of World Records. 





I was asked yesterday by a journalist why we do these youth forums? And to be honest I was slightly puzzled because we hadn't really intellectualized this decision, we hadn't thought about it. It just came naturally to us cos we believe that having built over the last couple of years one of the three most powerful Mtv brands in the world and this was the global equity study done last year which showed that Brazil, the US and India were the three most powerful Mtv brands in the world. We took it upon us to actually fuel this category a category which is one of the biggest and fastest growing youth markets in the whole world.



At MTV itself we have been endeavoring to move from a uni-dimensional brand to a slightly more complex 360 degree model. A year ago you could know listen to or watch Mtv. But today, friends, an event like this or the world's longest dance party you can actually experience the brand we launched, Mtv style, last month which gets you to feel the brand, and hang in there, some of you are actually gonna win Mtv merchandise this afternoon and soon you gonna be hearing a bit from one of our partners who's gonna talk about when you'll get to serf Mtv.





So I think that's the evolution we are looking at but having said all that if I would have to single out one single mission statement for the brand in India: it is that we believe that we want to get young people to believe that it's cool to be Indian from desi cool which used to be a buzz word you know a few years ago we have evolved into "it's cool to be desi". And it's paradoxical that at this very moment when the world is beginning to discover India we seem to be the flavour of the month. You hear about the Deepak Chopra's, and the geeks from Silicon Valley and the Sabeer Bhatia's of hotmail fame, it's our belief that this is the time that Indian markets need to actually get a world view.





It's time to stop looking inward and being insular touch you looking at what makes those big, huge, successful youth brands across the world tick? Because we look at the successes of the Indian's outside this country it's that they have actually managed to get the best of both worlds managed to get the best practice of international brands and picked their learning from the market that they have originally came from.



So with that we are delighted to have with us a star studded line up of speakers and it's not surprising that the latest copy of Fortune has two of the companies represented in it and gives me great pleasure to introduce you to Chris Deering, the president of the Sony play station and I for one I am waiting with baited breath to hear about the launch of play station to Chris which was such a humongous success in Japan.



We have with us Ron Coughlin, the international marketing headed Pepsi, a brand most of us are familiar with their success in India is legendry and their pioneering efforts in the youth market across the globe again is something which everyone has heard about.



To tell us more about how they manage to make plastics become very sexy is Julian Gould from Swatch, a cult brand that has really moved from strength to strength, and we have Malcolm Henson of Zenith, who'll share with us the story of how Nokia has streaked it's way to the number 1 position? Again they are in the fortune, the latest fortune in the successes is being talked about, and finally we have our partners Paul Myers, the head of Business Development Asia Content.com, who are our partners in the internet space in Asia. With that I'd like to hand you over to Bhaskar Dass, who are our partners in this event part of Economic Times that's Brand Equity and meanwhile I urge you to enjoy the session.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/golf-1.jpg?itok=dQEpUpHD
Dsport to broadcast 'British Open' live for viewers in India

Dsport will broadcast the 147th edition of the much awaited ‘British Open’ live in India. The tournament will commence from 19 July 2018 at the Carnoustie Golf Course, Scotland.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/zee.jpg?itok=fQdsjgfV
Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

Providing the audiences with yet another entertaining and relatable fiction show, Zee Telugu launches Ninne Pelladatha, a show that highlights the bond humans share, regardless of being blood-related.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gr.jpg?itok=OtLIYtWm
Religious most benefitted genre in Chrome DM week 28

With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/BARC.jpg?itok=ItV87DRS
BARC India plans expansion of metre homes to 44,000 by this FY

Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/ranjana.jpg?itok=WG1gOAWs
Ranjana Mangla appointed national revenue head of India Today TV

Ranjana Mangla has been appointed the national revenue head of India Today TV. She will report to the chief revenue officer Rahul Kumar Shaw and will be based out of the ITG Mediaplex, Noida.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/rescue.jpg?itok=Eb-MYe92
Discovery chronicles the harrowing story and extraordinary rescue of the thai soccer team that is captivating the world in Operation thai cave rescue

From the moment the heartbreaking news broke that 12 young Thai soccer players and their 25-year-old coach were stuck in a cave complex near the Myanmar border

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/smurf.jpg?itok=OSPCDkdg
Zee Cinema to air the animated movie Smurfs - The Lost Village on Saturday, 21st July at 12pm

If you’ve watched The Smurfs and The Smurfs 2, you’re probably aware of the tiny blue creatures with white clothes and droopy hats living out their lives in blissful coexistence.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/tlc.jpg?itok=z2Et6wll
TLC to premiere Curvy Bride Boutique for plus size brides

TLC, India’s go to lifestyle channel, is all set to premiere the most popular and talked about UK based show Curvy Bride Boutique from 16th July at 10 PM.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/lallan.jpg?itok=FMCuiPWF
India’s leading New Age News Brand TheLallantop.com set to take Television by storm

New-age digital brand TheLallantop.com is about to take the television screens by storm.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories